For instance, in a manufacturing setting, a 3D animated SOP video could demonstrate the correct way to operate a machine, reducing the risk of accidents and improving efficiency. Similarly, in a healthcare setting, an SOP animated video could facilitate and instruct users of the proper procedure for administering medication, ensuring patient safety and quality control.

Conventionally, most SOPs are printed documents that are revised over time. Today, these documents are digitized and accessed over a computer. However, their format still remains the usual standard of explanatory text with a collection of images to support the content. This traditional format often challenges most assembly line workers, who need help understanding the cumbersome document. As a result, they may feel overwhelmed and “lost in translation”. This is where animation technologies, especially 3D animated movies, can provide much-needed relief, making SOPs more user-friendly and effective and reducing the stress of understanding complex procedures.

Video-based learning can empower your workforce. Most workers find it easier to understand and remember work processes when presented in life-like videos (3D animated videos). Whether it’s an animated video or a live demonstration, studies have shown that they are six times more effective in registering messages in the human brain. By incorporating animation into your SOPs, we can enhance your employees’ understanding and confidence in their roles, fostering a sense of empowerment and ownership.

Here are five ways in which a 3D animated SOP can drive growth in your organization:

1. Improved Quality Control: Studies have shown that a well-defined SOP potentially reduces defect rates by over 30%. Imagine a group of work persons studying the respective SOP and viewing crucial elements of it in the form of a video. A recreated video ensures and enhances the understanding of the processes, improving quality control and reducing defect rates. This means that by incorporating animation into your SOPs, you could significantly improve your quality control measures. Furthermore, animated video-based learning can encourage employees to identify areas for improvement in the SOPs, fostering a culture of continuous improvement and innovation.

2. Enhanced Safety: It is essential to explain a risk-heavy stage in a particular production process appropriately to the work persons. In a complex environment like Oil & Gas or Energy industries, 3D animated videos can simplify the chronology while detailing crucial elements visually. A National Safety Council study states that a well-defined SOP leads to a 1% reduction in workplace injuries. A well-defined video-based SOP might result in six times that number. Using 3D animation in SOPs can further enhance workplace safety by providing clear, visual instructions that are easier for employees to understand and follow, thereby reducing the risk of accidents and injuries.

3. Efficient Communications: Animated SOP videos enhance general perceptions of a particular process. They provide much-needed consistency and effectiveness in explaining complex procedures. SOP videos are more engaging and interactive than written documents, making them more enjoyable. While text-based instructions can be open to misinterpretation, videos provide an apparent visual reference, giving the audience/user much-needed clarity.

4. Productive Training: SOP videos are in an “Absorptive-Digestive” format. They are consumed by everyone, irrespective of their education, language, cultural biases, and learning habits. While some people may learn best by reading, most humans would readily absorb video-based content. They are available on-demand and can be accessed by employees on mobile devices. They act as an excellent refresher training tool and reduce the need for in-person training due to their self-paced learning.

5. High Employee Morale: Clearly documented and visually represented procedures empower employees by reducing confusion and giving clarity. The improved communication fosters a sense of pride among employees and inspires them to act responsibly. It promotes collaboration and teamwork, minimizing the need to reprimand work persons and allowing them to grow in their roles.

Leverage the power of 3D animated videos to enhance your safety impact. Videos are an essential contributor to building a solid and empowering safety culture. Our ten years of experience and knowledge in creating safety videos propel us to translate complex processes into digestible videos.

An integral aspect of videos is storytelling. We incorporate a video style that encourages discussions and improves engagement. Visually attractive graphics and supporting tools like appropriate background music, professional narration, and relatable characters improve the video quality.

We become our patron’s extended safety arm while contributing to and building a productive safety culture. Contact us to create your safety videos today.

1. Introduction of the problem or pain point that the product solves

In this section, we introduce the problem that our product addresses and show how it impacts the customer. While introducing the problem, we also hint at how our product provides a solution.

2. Introduction of the product and its features

In this scene, we showcase the product and highlight its key features and benefits. We demonstrate how these features solve the customer’s problem and improve their experience.

3. Customer testimonials or case studies

In this scene, we feature real customers who have had success with our product. They share their experiences and how the product has helped them in their specific situation.

4. Call to action

Finally, we conclude the video by urging the viewer to take action and try out the product for themselves. We provide information on where they can learn more and purchase the product.

5. FAQS

(FAQs) can also be incorporated into the storyboard to address any common concerns or objections that customers may have about the product. This further demonstrates a thorough understanding of customer needs and helps alleviate any hesitation they may have before purchasing the product.

Example of A Storyboard for A Product

Explainer Video:

Scene 1: Introduction of problem – customers struggling to keep track of their tasks and feeling overwhelmed

Scene 2: Introduction of the product – a task management app with easy to use interface and customizable features

Scene 3: Customer testimonials – individuals sharing how the app has improved their productivity and organization

Scene 4: Call to action – urging viewers to try out the app for themselves

Scene 5: FAQs – addressing concerns about learning how to use the app and pricing options.

Overall, the storyboard effectively highlights the problem, solution, and benefits of the product to persuade viewers to take action and try it out for themselves.

It’s important to note that the storyboard should also include specific visuals or graphics to accompany each scene in order to bring the concept to life. This can be done by either creating simple sketches or gathering stock photos and video footage. 

Additionally, the storyboard should also outline the voiceover script for each scene. By taking the time to create a thorough storyboard, you set the foundation for a successful and impactful explainer video. 

Overall, the storyboard should effectively convey the problem-solution narrative and showcase the value of the product to potential customers.

This storyboard can be adapted and modified based on the specific product and target audience. For example, if the product has a technical aspect, the storyboard may include an explanation of how it works in addition to the above scenes.

Additionally, the language and approach may vary depending on the audience demographic. However, the core elements should remain the same in order to effectively communicate the value of the product.

By visually mapping out the key points in a storyboard, you can ensure that your explainer video effectively communicates all the necessary information about your product in a concise and compelling way. This ultimately leads to better conversions and sales. 

Frequently Asked Question About Storyboard Creation

1. How do I know what scenes to include in my storyboard?

Consider the key features and benefits of your product and how they address the customer’s problem or pain point. Your storyboard should effectively convey this problem-solution narrative and showcase the value of your product.

2. Can I make changes to my storyboard after creating it?

Of course! Your storyboard is meant to serve as a guide and can always be adjusted or modified as needed.

3. How detailed should my storyboard sketches be?

It ultimately depends on your personal preference and the needs of your team. Some people prefer more detailed sketches while others prefer simple stick figures. As long as the storyboard effectively conveys the scene and messaging, the level of detail is up to you.

4. Is it necessary to include a script in my storyboard?

It can be helpful to have a rough outline of the voiceover script in your storyboard in order to convey the overall messaging and flow of the video. However, it’s not always necessary as the script can also be written separately.

5. Can I use a digital tool to create my storyboard?

Yes, there are various online and mobile tools available for creating storyboards. It ultimately depends on your personal preference and what works best for your team.

6. How do I present my storyboard to my team or clients?

It can be helpful to present your storyboard as a presentation, either digitally or in print form. This allows you to clearly go through each scene and explain any necessary details. It also makes it easier for others on the team to provide feedback and make any necessary adjustments.

Overall, creating a strong and comprehensive storyboard is an important step in producing a successful explainer video for your product. It helps establish a clear narrative and communicate the value of the product to potential customers.

Dreamfoot has a team of skilled professionals who can help you create a product explainer video that effectively communicates the value of your product to potential customers. With over 10 years of experience in video production, Dreamfoot knows how to produce high-quality videos that result in better conversions and sales.

We work with our clients every step of the way to ensure that the final product is exactly what they’re looking for. From ideation and scripting to storyboarding and animation, we handle it all. We also have a wide range of stock photos and video footage at our disposal, so you can be sure your video will look great.

If you’re interested in creating a product explainer video, contact us today for a free consultation. We’ll discuss your needs and goals and come up with a plan that’s right for you.

Different Styles of Explainer Videos and When to Use Them

Explainer videos are fantastic ways to engage your audience, educate them about your product or service, and build trust. With so many different styles of explainer videos out there, how do you know which one is right for your business? This blog post will look at a few of the most popular types of explainer videos.

Typography Explainer Videos

Like animated explainer videos, typography videos are also versatile and can be used to communicate just about any type of message. However, they tend to be a bit more serious in tone than their animated counterparts. That’s not to say that you can’t add a touch of humor to your typography video—you certainly can!—but overall, this style is better suited for more serious topics. Typography videos are also great for businesses that want to convey a lot of information in a short amount of time. Here are a few examples: 

2D Animated Explainer Videos

2D animated explainer videos are some of the most popular types of explainer videos on the market today. They use 2 dimensional illustrated characters to represent the customer’s journey with your brand – how their life was before, what problems they were facing and how your brand solved their problems and made their life easy. 

They are often less expensive to produce than 3D videos and can be just as effective in delivering your message. If you’re looking for a high-quality, engaging video that won’t break the bank, a 2D video might be right for you.

3D Animated Explainer Videos

3D animated explainer videos are created using three-dimensional graphics, which can give them a more realistic look than 2D videos. They can bring in a new dimension to the visual appeal of your video because the illusion of 3 dimensional space, makes the audience feel they are part of this imaginary world and make them immerse in the storytelling experience. They are best for explaining complex concepts, showing off products features and use cases or hyperreal worlds which teleport the audience. 

They are often more expensive to produce than 2D videos but can also be more impactful. If you’re looking for a video that grabs attention and makes a lasting impression, a 3D video might be suitable for you. 

Whiteboard Explainer Videos

Whiteboard explainer videos utilize drawings on a whiteboard or similar surface to convey information and present a concept in an easy-to-follow, visually appealing manner. These videos are often used for complex ideas that benefit from illustrations, such as technical products or processes, educational content, and statistics. Whiteboard explainer videos have become popular due to their simplicity and ability to capture attention through engaging animations. However, they may not be the best choice for more personal or emotional subjects. When used appropriately, whiteboard explainer videos can be a powerful tool for explaining and promoting a concept or product entertainingly and memorably.

Motion Graphics Explainer Video

When considering which style of explainer video to use for your company, one option is motion graphics. This type of video uses animated shapes, icons and basic illustrations or graphics to engage viewers and explain a product or concept in a visually appealing way. It can also be easily updated with new information or changes, making it an excellent choice for launching a new product or feature. However, motion graphics videos do not include complex character movements so they are not the best option for a storytelling experience involving a character and they may not be the best option for a highly technical subject, as they rely on simplicity and may not effectively convey complex information. Overall, motion graphics explainer videos are a fun and creative way to introduce viewers to your brand or educate them about a new offering. Just be sure to consider the material you are presenting before settling on this video style.

Infographic Explainer Videos

Infographic explainer videos utilize visuals and animation to convey statistics and data-driven ideas in a visually appealing way. These videos are best suited for breaking down complex topics or presenting research findings, as they allow for the communication of large quantities of information in an engaging format. Infographic explainer videos can also be a great option for B2B companies looking to highlight their industry knowledge and expertise. At the same time, it’s important to note that these videos may not be the right fit for every type of message or audience – for instance, they may not effectively convey the emotion behind a personal story or consumer brand statement. When used appropriately, though, infographic explainer videos can help drive home key points and leave a lasting impression on viewers.

Screencast explainer video

A screencast explainer video is a perfect choice for businesses that rely on technology to deliver their services or products like Software as a service (SaaS) products or mobile applications.  This video style utilizes screen recording software to capture an on-screen demonstration, giving viewers a first-hand look at your product’s work. It’s especially useful when introducing a new app or website, as it allows you to provide step-by-step instructions and highlight key features. Additionally, a screencast explainer video can be highly personalized by incorporating a voiceover narration from a member of your team or even offering viewers the option to follow along with their device. When it comes to explaining a tech-based solution, there’s no better option than a screencast explainer video.

Live-action explainer

A live-action explainer video uses a real-life actor or actress to explain your product or concept in a relatable and engaging way. This video style may be the best option if you need to convey an emotional message or connect with viewers on a more personal level. Plus, live-action videos are highly customizable and can take on many forms, from interviews to customer testimonials to explainer videos featuring a product or service. However, the use of live-action footage may not be the best option for all products or services, especially those that could feel cold or impersonal when presented in this way. If you’re considering a live-action explainer video, make sure that it’s a good fit for your product or service and the audience you are trying to reach.

There you have it! A brief overview of some of the most popular types of explainer videos. So, which one is right for your business? The answer may depend on the specific message you’re trying to communicate, the tone you want to set, and the audience you’re trying to reach. 

Our video production agency has a team of professionals with more than 10 years of experience creating all sorts of explainer videos. We can help you get the right video made to deliver your message and achieve your desired results. Get in touch with us today to find out more.

Every SaaS entrepreneur and marketer would agree that marketing your software can be much more difficult than building it. Whether you’re pitching it to your customer or an investor, the intangible nature of your product makes it difficult to explain its functions and values in an easy-to-grasp way.

You know your software will help them achieve their goals, but how do you make them believe when they don’t even go beyond those initial introduction slides. You need to convince them that they need your product, and that too, in the shortest possible time.

That’s when an explainer video comes to your aid. It helps you grab their attention and make them an offer they just can’t refuse!

Do explainer videos really work?

Yes, they do. Don’t believe us, here’s the proof from what marketers have to say about video.

At a time when innumerable SaaS platforms are fighting to grab the attention of their potential customers and investors, most of them are turning to the trusted strategy of video marketing.

But really, will a video really work for your platform?

Well, that’s the best part about it. Explainer videos can be made for brands and platforms in any niche. We can mould, twist and shape them to advertise any product or service you offer.

Have a look at some examples below:

Highlighting user convenience in the Ed-Tech industry

This video gives a quick walkthrough of a platform, designed to connect teachers with their students. It delineates the features and emphasises the convenience it can bring to the user. Interlacing animation with screenshots to display the UI is a smart way to create brand recall among the viewers.

This video is for a platform which helps tutors organise their sessions and collect payments. The excellent use of character design helped showcase the different features and their uses cases. Also, the visual theme and illustrations were designed to mimic the look of the website. This is a great example of showcasing your UI without using any screenshots.

Showcasing benefits of Telemedicine software:

This animated explainer video is a great example of how a telemedicine company developed a successful explainer video to demonstrate the UI to their stakeholders. The video could have bored the viewer with complicated details. Instead, it established the need for the product and visualised the benefits of the product.

Centralizing the ideas of the FinTech industry:

Explainer videos can also be used to strengthen your pitch for business ideas. Here, a FinTech brand pitches decentralised finance apps under its umbrella to potential investors. This video is the perfect blend of live-shoot mixed with animation. Representing yourself while explaining what your company can provide goes a long way to build brand trust among your audience.

Explaining ease of operations of the Quick Service Restaurant (QSR) industry:

A cloud-based app for QSR services explains how it can make managing operations at various locations easier. The dynamic colour scheme, electric transitions and powerful animation makes the video flow at an exciting pace. This helps to engage the viewers and effectively communicate the services and advantages of this cloud-based app.

Now that you’ve seen the power of video marketing in action, it’s time to try it for yourself.

The use cases of explainer videos go beyond just explaining the functions of a SaaS platform. They also help advertise your mission and vision, data visualisations, and processes and tutorials of how your software can change the life of its users.

Having an explainer video for your SaaS offerings is the most efficient way to market your business. Not only does it help you stand out from the crowd, but it also delivers your message to the target audience and helps you gain genuine leads that boost your sales.

As an explainer video production company, we create the most charming, hypnotising videos which retain the attention of the audience till the end. Get in touch with us to get a quote.

DesignRush has just released the list of best explainer videos and we are delighted to say that the work we delivered for our client Dhiwise by Coruscate Solutions has been selected. This is a fantastic result and we are very proud to have our video design work recognised in this way amongst such esteemed competition.

DesignRush evaluated hundreds of explainer videos before selecting us, and we are thrilled that our work has been recognised as best-in-class. The team noted the high quality of our animation and video production, as well as the clear and concise way in which the video communicates the key messages of the Dhiwise app.

We are delighted that our work has been recognised in this way, and we look forward to continuing to create great explainer videos for our clients!

Explainer Video FAQs

If you’re in marketing, you’ve probably heard of explainer videos. They’re a great way to promote your product or service by visually explaining what it is and how it works. But there are a lot of questions about them – What style should I choose? How long should it be? How do I make one? This article will answer some of the most common explainer video faqs. Keep reading to learn more!

What is an “explainer video”?

An explainer video is a short, informative, and entertaining video used as a marketing tool to teach viewers about a new product or service. It demonstrates how the product or service works and why it’s useful. They’re typically two to three minutes long but can be shorter or longer depending on the needs of your audience.

Explainer videos help in conversion rate optimization (CRO) because they provide visitors with clear information about your company and its products or services.

How can explainer videos be used?

Explainer videos are used for a variety of purposes, including:

To introduce a business, product, or service to new or existing customers

To demonstrate how a product works or showcase service unique salient points via demo video

To transfer complex information or concepts in a simple form with stories

To convert website or landing page visitors into customers

To move prospective customers through the sales funnel

To generate funds for a product prototype on a crowdfunding platform or in the investor pitch

Explainer videos also are used for business promotion in email or social media channels, onboarding, and training.

There are different types of explainer videos: simple motion graphics explainer video, infographic animation, kinetic typography animation, screencast video, character animation, whiteboard animation, product explainer video, 2d animation, 3d animation, and live-action explainer.

Where are explainer videos used?

Different types of Explainer videos are used on websites, landing pages, social media platforms, and email. They can be used as a standalone marketing tool or as part of a more extensive marketing campaign.

How explainer videos help businesses

• Powerful Marketing Tool: Explainer videos are a powerful marketing tool that can help businesses promote their products or services, build brand awareness, and attract new customers or clients.

• Helps In Getting Your Message Across: They are highly engaging and easy to understand, making them ideal for capturing the attention of potential customers and getting your message across entertainingly and memorably.

• Cost-Effective: Additionally, explainer videos can be produced relatively cheaply, making them cost-effective for businesses of all sizes.

How do you make an animated video explainer?

There are various techniques and tools to create animated video explainers. Some common approaches include using professional animation software, explainer video production company creating short, simple animations by hand, or outsourcing to a professional video animation studio.

Making an explainer video begins with identifying the key message that you want to communicate to your audience.

Once you know what your video is about, you can start scripting it. The script will be the foundation for the rest of the video – it will determine the length, style, and tone of your explainer video.

Once you have a script, you’ll need to create an animation or live-action video that brings it to life. This can be done with professional help or a do-it-yourself video creation tool.

Finally, you’ll need to add music and sound effects to your video. These can make a big difference in how engaging and enjoyable your video is to watch.

Ultimately, the key to creating a compelling animated video explainer is to find a balance between engaging visuals and clear messaging that resonates with your target audience.

How do you write an animated explainer video script?

When writing an animated explainer video script, it’s essential to keep your audience in mind and ensure that the messaging is clear and concise. The script should be easy to follow and understand, and the story should flow smoothly from beginning to end.

It’s also important to consider the visuals when writing an animated explainer video script, as the visuals will often guide the pace and tone of your video. For example, if you are using fast-paced animations to highlight your product’s speed and ease of use, your script should reflect this.

To start writing an animated explainer video script, you may want to brainstorm some ideas or critical messages that you want to communicate and then work these into your script. It would help if you also considered the pacing of your script, as a fast-paced video will require different wording than a slower-paced video. Finally, be sure to review and revise your script as needed to ensure that it is clear and engaging for your target audience.

Why Are Explainer Videos Popular

Explainer videos are one of the most popular videos on social media. There are many reasons why they are so successful. Here are just a few:

• They’re Easy To Make: Explainers don’t require special equipment or production time. There are plenty of free online resources available for those who want to create their explainer videos.
• They Have A Long Lifetime: Unlike other types of content, such as images and text posts, explainer videos can last anywhere from 3 seconds to 15 minutes. This means that they can easily stand out in search results and engage viewers over a more extended period.
• They Can Be Used Across Different Channels: An explainer video doesn’t have to be used solely on Facebook or YouTube. It can be shared across other channels like Twitter, Instagram, and LinkedIn.
• They Are Visual And Audio-Rich: Compared to other forms of content such as images, GIFs, and text posts, explainers provide more information per space unit. As a result, they tend to perform better in click-through rates and engagement.
• They Work Great On Social Media: They’re visual and audio-rich; they naturally translate well onto social media platforms. This makes them great at getting attention on Facebook, Pinterest, Twitter, and Google+.

What are the basic elements for Animated Explainer Video Scripts

Some essential elements need to be included when writing an explainer video script:

• A clear introduction and conclusion section.
• The introduction will be followed by a short statement of purpose (usually one sentence) and a conclusion.
• The summary sections need to be written in a third-person language, so they don’t include references to the product or business.

Examples:

This product can…

When you buy this product, you’ll get…

The second section will give viewers a quick overview of how whatever it is they’re buying/using works. It should be around three sentences.

An important thing to note about this section is that you shouldn’t include marketing phrases such as “don’t miss out on this limited time offer” or “buy now and save X%.”

If it’s a web-based product, you may need to describe how the product works briefly. This description should not be too technical and should be written so that every viewer can easily understand it.

How long should an animated explainer video be?

There is no definitive answer to this question, as the length of your animated explainer video will depend on several factors, including your business goals, target audience, and the overall tone and style of your video.

However, most animated explainer videos fall somewhere between 60 and 90 seconds. This lets you deliver your key messages in a short and engaging format without overwhelming your viewers.

When deciding on the length of your animated explainer video, it’s essential to focus not just on the amount of time you have but also on what you want to achieve with your video. If you need to quickly communicate a complex idea or a concept, a longer video may be necessary.

However, if you’re introducing your product or service, a shorter video may be more effective.

The best way to determine the ideal length for your animated explainer video is to test different versions with your target audience and see what works best.

If you’ve read this far, we can assume that you’re interested in explainer videos and what they can do for your business. Now it’s time to take the next step! Sign up for our explainer video production service, and one of our talented producers will be in touch to help you create a video that tells your story and drives conversions. Thanks for reading, and we hope to work with you soon!

Where do you think people usually watch your video? When they’re at home, relaxing on a couch, and no one else around to disturb them? No, of course not.

Because of the advent of mobile phones, people today can watch your video anywhere and at any time they like. It may be when they’re at work, while they are in transit, or even while grooving to the loud DJ beats in a club.

At such times, they either watch it without a sound, or can’t hear the sound properly. So, what can you do to ensure that your message gets across right? Well, the obvious answer is adding captions to your videos.

But a better and smarter way is to make your video without a sound.

Yes, you read it right.

We’re talking about the silent explainer videos.

Well, technically, your video would never be silent. There will always be some music to go along with the visuals. And so, the correct phrase we’re looking for here is explainer videos without a voiceover.

Do you doubt their power? Do you think the message won’t come across clearly without a talking head? Think again.

Here are some of the best examples of silent explainer videos:

Squarespace “Create Your Own Space”

All this video has is a minimal number of words flowing across the screen and a birds-eye view of the working space of different professionals. And still, we get the perfect idea of what the brand does. They help you book a space over the internet and migrate your work there. If you ask me, its simplicity is designed to perfection.

VSI Group “Google Panda”

Have you ever wondered what Google Panda does? Or maybe you’d have thought about how to be friends with the Panda? Well, you’re in luck. This short video answers both your questions, and that too, without speaking a word.

No wonder 2D animation is considered one of the best styles for explainer videos. It has the power to explain the most complex of ideas in the simplest of manner. This power doesn’t come easy though.

Your animated video will be effective only when it is driven by a good story. Without a storyline, the best of animations would have no meaning in the marketing world.

TakeNote “A Life Story, A Love Story”

And finally, the one we love the most.

When you sell pens and stationary, it’s easy to think that you have limited opportunities for marketing. After all, the traditional way of video marketing won’t work for you as you can’t just keep shouting “pen, pen, pen…” all the time. What can you do then?

Here’s an excellent example of what you can do.

When it comes to marketing, storytelling is the ultimate thing. This video is proof of it.

The videos above show that you don’t always need a voiceover or a talking head to make a good video. Sometimes, all you need is a creative mind and the ability to tell a story.

If you haven’t done it yet, it’s time to experiment with the silent explainer videos. Who knows, your customers might just be yearning for something new. All you need to do is hire an explainer video production company and let them create an engaging explainer video for your brand.

What are you waiting for then? Contact us now to get your explainer video made.