Besides showing you product launch video marvels. We’ll also dive deeper into what a product launch video is, its benefits, how to position it well, and things you must include in your product launch videos. Let’s start from the basics. 

What is a Product Launch Video?

The product launch videos are a visual representation of a new product. It can be presented in the form of animation, vector graphics, and raster graphics motion pictures. Every marketing firm or agency has its own definition, processes, and ideas when it comes to creating and promoting product launch videos. Broadly, product launch videos are presentations of the newly launched product in a way that solves the problem or fulfills the needs of the target audience.

You may be aware of videos showcasing smartphones with their elegant screen displays and upgraded software. It is an example of a product launch video. It can also be referred to as a product reveal video. 

Now you know exactly what a product launch video is, it’s time to delve into the plus points of introducing your product with a video. 

Plus Points of Using Product Launch Videos

Here are some benefits of posting a product launch video before launching the product itself. 

1. Increased Sales: Products launched by a video are likely to sell more due to the high engagement factor of videos. The products launched using videos are likely to sell 73% more than traditional product launch methods. And sales are the most essential part of any business. 

2. User Engagement: Videos are the most engaging and attention-grabbing source in the contemporary world. The data from Similar Web shows that people spend most of their time on video-sharing platforms like YouTube and Vimeo. 

3. Brand Awareness: Videos have it all, engagement, reach, freedom of creativity, etc. Hence, videos serve as the best pathway to elevate the brand awareness of your business, which will turn beneficial in the future. 

4. Credibility: Masses understand that making a video, positioning it against their competitors, and finally promoting it to the target market is a tedious process to go through. Therefore, utilizing a product launch video builds trust and credibility among the audience. 

5. Competitive Advantage: The hard truth is that most businesses will not opt for product reveal videos for their product launch. Product launch videos take a lot of resources, time, and manpower for their creation. And most business persons don’t fully recognize the worth of these videos and don’t invest in them. In a situation like this, it’s very easy to position and launch the product content videos and reap the benefits from the potential customers. 

6. Showcasing Features: With launch videos, you can easily showcase the features and benefits of your product shortly and crisply. 

7. Product Demonstration: Launch videos help prospective buyers better understand the value of your product by providing a visual representation of how it operates.

8. SEO Boost: Videos increase organic traffic and improve your website’s search engine optimization (SEO). A video on your website and greater time spent on it send a signal to Google that the page is reliable, which raises the page’s ranking and increases visibility.

9. Time Efficiency: ‍ The average duration of most product launch videos is around a minute. In the video, you can easily showcase the features and benefits of the product. You also have the liberty to address the pain points of your audiences in just a minute. 

10. International Reach: Videos transcend national boundaries and are viewed by people all around the world. Therefore, your product sales will not be limited to the local demographic. It can be sold worldwide. 

11. Clarity: Videos are an effective way to explain the problem your solution solves and make complicated aspects of your product or services easier to understand. 

12. Versatility: Product launch videos, once created can be used in a wide variety of channels, such as social media, websites, email marketing, and presentations.

8 Best Product Launch Video Examples in 2024

Follow the list below to learn about the winning product launch videos. It’s your time to go through it and get inspired to create your launch video gem! 

1. Adobe Shasta

Adobe stands out for its innovative B2B video marketing and is widely recognized for its essential tools in crafting images and dynamic motion graphics videos. While it has established dominance in visual content creation, Adobe is now venturing into the realm of audio engineering with the introduction of Shasta, an innovative AI-driven program designed to automate the audio production process.

Distinguishing itself from conventional product launch videos, Adobe’s presentation takes a unique approach. Specifically tailored to resonate with creators, the Shasta product launch video strategically employs distinct imagery to captivate the attention of content producers, enticing them to embrace early access and become pioneers in this groundbreaking audio production landscape.

The video runs for 2 minutes and 1 second, The USP of the idea is sharing as soon as you get it in your mind.

2. Etsy X Quickbooks

Forge powerful connections through brand alliances, a strategic SaaS product marketing approach that widens service usage and enhances independent artists’ lives. Quickbooks and Etsy emerge as the perfect symbiotic pairing, creating a harmonious blend for creative entrepreneurs seeking both financial ease and artistic freedom.

In crafting this marketing masterpiece, the team thoughtfully selected an animation style tailored to resonate with the imaginative spirit of Etsy users. Scenes unfold with a minimalist aesthetic, adorned with vibrant hues and elegant lines. The fluid transition of frames serves as a visual narrative, seamlessly illustrating the transformative journey from the chaotic life of an Etsy seller to the streamlined efficiency facilitated by QuickBooks, allowing for a more liberating and fulfilling lifestyle.

With a runtime of 1 minute and 3 seconds, the video’s Unique Selling Proposition (USP) is encapsulated in the tagline “Make magic happen.” It intricately weaves a tale of how their software can bring enchantment to the art of business management.  

3. Tidler 

The first video features Tilder, a podcast transcription and organization app. In just 60 seconds, it effectively showcases the product’s innovation in helping users manage lengthy audio content. Using animation, the video connects with frustrated listeners, visually representing disorganized audio files and demonstrating the software’s process—from uploading audio to transcription, organization, and analytics.

4. GoPro HERO 10 Black

GoPro stands out in leveraging user-generated content for marketing, particularly through captivating product reveal videos. The Hero 10’s enhanced features are vividly showcased through real-life scenarios—a dog wearing the camera highlights stability, a scuba diver tests the waterproof case, and a selfie stick captures the wide-angle lens.

Beyond extreme sports, GoPro addresses new markets, featuring streamers using the Hero 10 for live broadcasts from home. The video emphasizes the device’s user-friendly aspects, demonstrating effortless content uploads to the cloud directly from the new camera.  

5. Apple iPhone 11

Apple’s prowess in marketing is unparalleled, consistently persuading devoted customers to invest in a new high-priced product annually—an impressive feat. The iPhone 11 launch exemplifies one of the tech giant’s most triumphant campaigns.

In a concise 2-minute span, Apple addresses virtually every challenge an iPhone user might encounter and presents effective solutions. The phone endures rough treatment, liquid spills, and even a playful security breach by a baby, showcasing its robust hardware and advanced facial recognition software.

The product unveiling animation masterfully showcases new features like slow-motion video, extended battery life, and night mode. Juggling numerous highlights in one video is a formidable task, but the producers succeed through the deft use of quick scenes and text.

6. Eero by Amazon

In a sea of products, Amazon’s Eero Wifi router stands out, and the tech giant strategically conveys its superiority over other options.

The video employs animation to vividly portray the product’s advantages. Visuals and sound convey the router’s lightning-fast bandwidth, followed by a depiction of seamless internet connectivity throughout the home. Users are then shown how they can manage their network using personal devices.

Launching a product video for something intangible like an internet connection poses a unique challenge, and Amazon’s marketers tackle it innovatively. They leverage animation to articulate the abstract concept, distinguishing their product in a saturated market.

7. Adobe Marketing Cloud

This inventive product launch video masterfully weaves a captivating narrative, immersing viewers in the drama of a rocket launch scenario. It skillfully captures the frustration in the control room and the heightened anticipation of the mission.

While keeping the product itself under wraps, Adobe’s storytelling leaves a lasting impression, instilling confidence that the company will fulfill its commitment to revolutionizing marketing strategies.

Time duration of the video is 1 minute and 23 seconds on YouTube, the video’s unique selling proposition lies in the simple yet compelling question: “Do you know what your marketing is doing? We can help.” The video reassures viewers that their challenges can be addressed.

8. Airtable

Yet another stellar example of a product launch video comes from Airtable. What sets this B2B product marketing video apart is its comprehensive exploration of the application’s features and functionalities. Employing motion graphics, the video skillfully illustrates icons and delves into the user interface, providing an in-depth look at the app’s capabilities.

Taking it a step further, the video deconstructs the app’s use cases, elucidating the various goals achievable through its use. By the end of the 1 minute and 30 seconds, viewers gain a thorough understanding of the application, learning not only how to use it but also recognizing its pivotal role in fostering business growth.

The video’s unique selling proposition revolves around the emphasized message of a supreme level of organization. With Airtable, the promise is that all your business needs find a centralized and efficient solution.

What Should Be Included in Product Launch Videos?

When considering the content for a product launch video, it’s crucial to not only focus on what to include but also to be mindful of what to exclude. Here are some key points to keep in mind before you start making your launch video:

• Prioritize the Core Problem: Shine a spotlight on the central issue your product solves and the significant advantages it brings. This ensures that your message remains focused and resonates more profoundly with your target audience.

• Avoid Overloading with Features: Resist the urge to delve into every single feature, especially if competitors offer similar functionalities. Instead, zero in on the primary problem your product addresses and emphasize its key benefits and pain points. 

• Add a Clear Call to Action: Integrate a concise and explicit call to action. This guides interested viewers on the specific steps they should take next. Whether it’s making a purchase or signing up, make their next move unmistakably clear.

• Incorporate a Contact Form: Ensure to include a contact form or a distinct call to action once individuals have viewed your video. Although it may appear straightforward, numerous marketers neglect this crucial stage, leading to a missed opportunity for potential leads.

• Offer Assistance: Provide support on the webpage where you debut your product video. Individuals might have inquiries, and prompt, amiable communication can capture their interest and build trust.

Read More: 7 Reasons to make Ecommerce Videos

Platforms Where You Can Post Product Launch Videos

Platforms you should consider for publishing your product video depend on the market segment you are serving. One should avoid posting videos on the most popular video streaming platform like YouTube. It may do more harm than good. The video posting should be strategic and well-timed. For instance, you are serving the textile industry and you have just launched your new product. Here, posting your video on platforms like Pinterest or Instagram will prove more beneficial than any other platform. Let’s take a look at some of the video-sharing platforms on which you can post your video. 

1. YouTube is the largest and most popular video-sharing platform globally. It allows users to upload, share, and view a wide variety of videos, ranging from educational content to entertainment.

2. Vimeo is a video-sharing platform known for its emphasis on high-quality content and creative communities. It is often used by professionals and artists to showcase their work due to its support for higher resolution and less compressed videos.

3. Instagram is a social media platform that includes a feature for sharing short-form videos. It is widely used for sharing visually appealing and engaging content, often with a focus on personal or brand stories. Refer to the post to check out the example of product launch videos for instagram. 

4. Facebook, a leading social media platform, supports video sharing as a prominent feature. Users can upload and share videos on their profiles, pages, or in groups, making it a versatile platform for personal and business-related video content.

5. While X (Twitter) is primarily a microblogging platform, it supports video sharing as well. Users can upload short videos directly to their tweets, providing a quick and engaging way to share multimedia content.

6. Pinterest is a visual discovery and bookmarking platform where users can discover and save images and videos. It is often used for inspiration and project planning, with users creating boards to organize their interests.

7. TED (Technology, Entertainment, Design) is a platform that hosts conferences and talks covering a wide range of topics. TED Talks, available online, features influential speakers sharing their ideas and experiences in the form of engaging presentations.

8. Metacafe is a video-sharing platform known for its short and entertaining video content. It focuses on quick, digestible clips, making it suitable for users seeking brief and engaging videos.

9. TikTok is a popular platform for creating and sharing short-form videos set to music. It has gained immense popularity, especially among younger audiences, and is known for its creative and viral content trends. Though TikTok is great for posting your product launch video, it is banned in some countries. Take a second look if TikTok was on your list for posting your product video. 

Outsourcing Your Product Launch Video Creation

As we already know, creating a product launch video will take a lot of time and resources. But it’s worth investing in them, as it provides the best return on investment in the digital space. However, not all businesses have the time and energy to create new product launch examples videos in-house. It will not be sustainable, especially for the small businesses. From concept to creation,  getting in touch with our product marketing video production company transforms your ideas into visually stunning narratives, delivering a powerful boost to your brand’s presence and profitability.

Professionals at Dreamfoot have all the expertise and resources that help them create a top-tier product launch video for your product. It’s also very convenient for business owners. They can easily ask them to change, edit, omit, and add any of the parts they want.

Product videos are a must-have component of every e-commerce company’s marketing playbook because of their proven impact on attracting, engaging, converting, and retaining customers. In the online shopping world, customers cannot physically touch and experience the product. Product videos solve this problem by allowing buyers to watch the product in use and learn about its benefits and features. It not only aids in decision-making but also in establishing credibility and trusts with the consumer.

In this article, we’ll look into 7 reasons why creating product videos should be a key priority for your eCommerce store. So, get ready to discover how product videos increase your online sales and accelerate your company’s growth.

7 reasons why you should make product videos.

1. Improved Customer Engagement

Customers see the product in action and learn about its features and benefits by watching product videos. It helps create an emotional connection with the customer, which is crucial in decision-making. Furthermore, product videos may effectively educate clients about the product and answer any concerns, resulting in a more educated and confident buying choice.

Benefits of Increased Engagement for the Business

Enhanced Customer Satisfaction:  Watching product videos results in better product understanding, which leads to happy consumers. 

Enhanced Brand Loyalty: Consumers are more likely to become loyal customers when they feel connected and associated with a brand.

Higher Conversion Rates: Engaged customers are likelier to buy and suggest the product to others.

Example: Apple’s Product Launch Videos: Apple’s product launch videos are an excellent example of how product videos can engage customers and generate enthusiasm for a new product.

2. Increased Product Awareness

Product videos are excellent tools for growing product awareness. Product videos can influence potential buyers and capture their attention to your business by offering a visual picture of the product and its characteristics and benefits. Furthermore, product films are readily shared on social media, allowing your products to reach a larger audience.

Benefits of Increased Product Awareness for the Business

Improved Visibility: By increasing the visibility of your products, more buyers will be connected to them and have the opportunity to buy them.

Improved Brand Awareness: Consistent and well-made product videos may assist in the growth of brand awareness, which is vital for developing a solid market position.

Increased Traffic: Greater product recognition can generate more web traffic to your website, resulting in more sales and income.

Example: Dollar Shave Club’s Introduction Video: Dollar Shave Club’s introductory video went viral, increasing product awareness and helping to establish its brand.

3. Better Product Understanding

Product videos are a powerful instrument to empower customers about a product’s characteristics and benefits. By offering a visual picture of the product and how it works, product videos help buyers better understand it, leading to a more educated and assured purchasing choice. Furthermore, product videos can allow buyers to ask questions and get genuine answers, boosting their comprehension of the product.

Benefits of a Better Understanding of the Product for the Business

Lower Product Returns: Customers who understand the product better are less likely to return it, lowering returns costs and enhancing customer satisfaction.

Increased Customer Loyalty: Customers that have a pleasant experience purchasing a product are more likely to become regular customers, resulting in customer retention and positive word-of-mouth referrals.

Increased Sales: A fuller knowledge of the product can increase sales since buyers are more inclined to buy when they know what they @are getting.

Example: IKEA’s Furniture Assembly Videos: IKEA’s furniture assembly videos assist consumers in learning how to assemble their furniture, thereby increasing the customer experience.

4. Increased Conversion Rates

Adding a product video to your e-commerce site can significantly increase your sales conversion rate. Research shows that customers are more likely to make a purchase when they can see a product in action. 

Product videos boost traffic and conversions by giving clients a more exciting experience than texts or still photos. By watching videos, customers can see the product in action, understand its characteristics, and have a better feel for it before making a purchase. It can result in better rates of consumer involvement and more knowledgeable purchasing decisions, leading to improved conversion rates.

Benefits of increased conversion rates for the business

Increased Profit: Increased conversion rates indicate that more website visitors are now becoming buyers, resulting in a revenue increase.

Enhanced Customer Experience: When your website’s visitors can readily comprehend and perceive the worth of your product, they are more inclined to buy, resulting in favorable customer satisfaction.

Enhanced Brand Awareness:  More conversion rates may boost your brand’s image and bring more customers, resulting in higher brand exposure and recognition in your target market.

Example: Myntra: Myntra, India’s top fashionable e-tailer, uses product videos to present its apparel and accessories engagingly and fashionably. The videos showcase the quality and design of each product, increasing the likelihood of a purchase.

5. Personal Connection with Customers

Product videos may create a more personal connection with customers by providing personalized solutions. Businesses may use videos to explain their brand’s narrative, promote their products, and give customers an insight into their corporate culture. Customers will sense a more robust and reliable connection to the brand and its products.

Benefits of a personal connection with customers for the business

Increased Customer Commitment: Customers who sense an emotional attachment to a brand are more likely to become loyal customers, resulting in future business and long-term customer engagement.

Improved Customer Experience: Establishing a personal relationship with customers contributes to a more enjoyable user experience, which may lead to good word-of-mouth recommendations and more satisfied customers.

Increased Brand Awareness: A personal connection with consumers may help develop business awareness, as happy customers are more inclined to tell others about their good experiences with your brand.

Example: GoPro’s “Be a HERO” campaign: GoPro’s “Be a HERO” campaign shows adrenaline-fueled adventure sports and the personal tales of the athletes who participate in them, urging viewers to achieve their dreams.

6. Better Search Engine Optimization

Product videos help with SEO in a variety of ways. Product videos boost SEO by increasing time on the site and being optimized with a keyword search for easier discovery in search results. They also produce backlinks, which increase the credibility and visibility of a site in search engine results.

Benefits of better SEO for the business

More Website Traffic: Good Seo produces higher ranks in search results, leading to more traffic to the site and greater exposure to prospective customers.

Improved Brand Visibility: Better SEO increases a brand’s visibility in search results, making it simpler for prospective customers to discover and learn about services and products.

Increased Revenue: Increased web traffic and enhanced brand awareness through better SEO can lead to more conversions and increased earnings for the business.

Example: The Sleep Company’s “Unbox your smart mattress” feature video includes a product unboxing video, which is search engine optimized, to improve visibility and higher rankings in search results. 

7. Increased Social Media Reach

Product videos boost social media exposure in a variety of ways. Product videos are highly shareable on social media platforms, making them a great way to reach new audiences. New audiences who have never heard about your product can discover your products via shared video – be it through people in their social media networks or through people they follow. Influencers’ trust and impact also enhance product videos, improving their legitimacy and effectiveness.

Benefits of increased social media reach for the business:

Increased Brand Awareness: Reaching out to a larger audience via social media helps to raise brand awareness, making it simpler for potential customers to locate and learn about your products and services.

Improved Customer Engagement: Higher levels of customer engagement result from increased social media exposure, allowing businesses to interact with their target audience and establish better connections.

Improved Income: As a more engaged audience has the potential to become paying consumers, increased social media exposure can lead to more conversions and revenue.

Real life example: The collaboration between SleepyheadHQ and home decor social media influencer Amruta Dharasurkar for a double-sided comforter helped the brand increase its social media reach and connect with new audiences that follow the influencer.

https://www.instagram.com/reel/CmdTygjLlre/?utm_source=ig_web_copy_link

Final Thoughts:

Product videos aid eCommerce brands by increasing product comprehension, credibility, user experience, conversions, SEO, and social media reach. They are critical for sticking out and boosting sales in the online industry. Dreamfoot can assist you if you are a business trying to create a significant impact with your products and increase sales. Our experienced video production team is dedicated to producing high-quality, impactful product videos that can assist you in maximizing your sales on e-commerce platforms and our own website. Contact us now to increase your sales and reach a larger audience. Allow us to assist you in your success.

In this post, we’ll show you how to use eCommerce video content to improve the SEO of your product pages.

Ecommerce Video Tips for Creating Effective Product Videos:

According to Copyblogger research, videos outperform all other types of content on search engine result pages (SERP). So, whether you’re making a short video or an eCommerce-focused presentation, make sure it’s SEO-friendly. Here are some pointers to get you started:

Choose the suitable video duration: 

The most critical factor in video SEO is that your video is at least 1 minute long. It is not only intended to provide viewers enough time to watch it, but it is also a wise rule of thumb for videos that are likely to rank high in search engine results pages (SERPs). Long videos may take more time to load, confusing or irritating viewers. When developing your video strategy, it is critical to keep your video short and sweet.

Use keyword-rich titles and descriptions:

Title tags and descriptions should include keywords relevant to your product to improve your website’s optimization in search engines. For example, if you sell a toothbrush, use keywords like bristles and brushes in your title tag and description. By incorporating keywords in such critical areas of the website, you can ensure that people searching for info about this kind of product will discover it on your page. Furthermore, by adding precise language that is rich in keywords, you can persuade prospective buyers to click through to your page.

Choose the right platform and filming equipment:

Choosing the right platform to publish your video is an important factor affecting its visibility and discoverability on search engines. If your goal is brand awareness only, then you can go for either of the two most popular video hosting platforms – YouTube and Vimeo. But if you’re more focused on gaining on-site traffic to push leads toward conversion, exploring alternative hosting websites is the way to go. Don’t worry if you don’t have access to professional equipment; you can use the video templates from a plethora of free alternatives available online. Just be sure to pick high-quality shots and graphics that look well on a Google SERP.

Use anchor text links:

This is the simplest technique to increase your product page SEO because it will link to select terms on your product page that are related to your primary keywords. Including such keywords in the anchor text of any links you create will aid you in attracting more search engine traffic. By creating at least three sentences, you’ll provide potential purchasers with a better picture of your goods and simplify the process for them to determine whether or not to click through.

Utilize keyword research and Include video transcript: 

Find relevant phrases and keywords that define your product using keyword research. Put them prominently on your website, in titles and meta descriptions, and throughout your content. In addition, adding a transcript of your video to your product page can help boost your SEO. Search engines can read transcripts, so including relevant keywords in your transcript can help your product page rank higher in search results.

Redirect product page links to the website or store homepage: 

Make sure that all links on your product pages redirect back to the homepage of your store or website. It will assist Google in indexing and ranking your pages more highly. Include high-quality pictures and comprehensive text to help customers understand more about your products.

Use calls to action: 

Use calls to action in your video to encourage viewers to take action. Include a link to the product page or a button that leads to the checkout page. Make it easy for viewers to take the next step in the buying process.

Conclusion

These eCommerce video suggestions can help you optimize your product page for higher search engine results. You can enhance online traffic and sales by using videos to illustrate your product and adding relevant keywords. Dreamfoot has experienced professionals who leverage the power of visual storytelling and cutting-edge equipment and studio to help you grow your ecommerce business. Consider using our website to produce videos that demonstrate your products in an intriguing, instructive, and engaging manner. Start today and witness the results for yourself!

1. Introduction of the problem or pain point that the product solves

In this section, we introduce the problem that our product addresses and show how it impacts the customer. While introducing the problem, we also hint at how our product provides a solution.

2. Introduction of the product and its features

In this scene, we showcase the product and highlight its key features and benefits. We demonstrate how these features solve the customer’s problem and improve their experience.

3. Customer testimonials or case studies

In this scene, we feature real customers who have had success with our product. They share their experiences and how the product has helped them in their specific situation.

4. Call to action

Finally, we conclude the video by urging the viewer to take action and try out the product for themselves. We provide information on where they can learn more and purchase the product.

5. FAQS

(FAQs) can also be incorporated into the storyboard to address any common concerns or objections that customers may have about the product. This further demonstrates a thorough understanding of customer needs and helps alleviate any hesitation they may have before purchasing the product.

Example of A Storyboard for A Product

Explainer Video:

Scene 1: Introduction of problem – customers struggling to keep track of their tasks and feeling overwhelmed

Scene 2: Introduction of the product – a task management app with easy to use interface and customizable features

Scene 3: Customer testimonials – individuals sharing how the app has improved their productivity and organization

Scene 4: Call to action – urging viewers to try out the app for themselves

Scene 5: FAQs – addressing concerns about learning how to use the app and pricing options.

Overall, the storyboard effectively highlights the problem, solution, and benefits of the product to persuade viewers to take action and try it out for themselves.

It’s important to note that the storyboard should also include specific visuals or graphics to accompany each scene in order to bring the concept to life. This can be done by either creating simple sketches or gathering stock photos and video footage. 

Additionally, the storyboard should also outline the voiceover script for each scene. By taking the time to create a thorough storyboard, you set the foundation for a successful and impactful explainer video. 

Overall, the storyboard should effectively convey the problem-solution narrative and showcase the value of the product to potential customers.

This storyboard can be adapted and modified based on the specific product and target audience. For example, if the product has a technical aspect, the storyboard may include an explanation of how it works in addition to the above scenes.

Additionally, the language and approach may vary depending on the audience demographic. However, the core elements should remain the same in order to effectively communicate the value of the product.

By visually mapping out the key points in a storyboard, you can ensure that your explainer video effectively communicates all the necessary information about your product in a concise and compelling way. This ultimately leads to better conversions and sales. 

Frequently Asked Question About Storyboard Creation

1. How do I know what scenes to include in my storyboard?

Consider the key features and benefits of your product and how they address the customer’s problem or pain point. Your storyboard should effectively convey this problem-solution narrative and showcase the value of your product.

2. Can I make changes to my storyboard after creating it?

Of course! Your storyboard is meant to serve as a guide and can always be adjusted or modified as needed.

3. How detailed should my storyboard sketches be?

It ultimately depends on your personal preference and the needs of your team. Some people prefer more detailed sketches while others prefer simple stick figures. As long as the storyboard effectively conveys the scene and messaging, the level of detail is up to you.

4. Is it necessary to include a script in my storyboard?

It can be helpful to have a rough outline of the voiceover script in your storyboard in order to convey the overall messaging and flow of the video. However, it’s not always necessary as the script can also be written separately.

5. Can I use a digital tool to create my storyboard?

Yes, there are various online and mobile tools available for creating storyboards. It ultimately depends on your personal preference and what works best for your team.

6. How do I present my storyboard to my team or clients?

It can be helpful to present your storyboard as a presentation, either digitally or in print form. This allows you to clearly go through each scene and explain any necessary details. It also makes it easier for others on the team to provide feedback and make any necessary adjustments.

Overall, creating a strong and comprehensive storyboard is an important step in producing a successful explainer video for your product. It helps establish a clear narrative and communicate the value of the product to potential customers.

Dreamfoot has a team of skilled professionals who can help you create a product explainer video that effectively communicates the value of your product to potential customers. With over 10 years of experience in video production, Dreamfoot knows how to produce high-quality videos that result in better conversions and sales.

We work with our clients every step of the way to ensure that the final product is exactly what they’re looking for. From ideation and scripting to storyboarding and animation, we handle it all. We also have a wide range of stock photos and video footage at our disposal, so you can be sure your video will look great.

If you’re interested in creating a product explainer video, contact us today for a free consultation. We’ll discuss your needs and goals and come up with a plan that’s right for you.

When you’re trying to promote a product, sometimes a picture just isn’t enough. You need video to really capture the viewer’s attention and show them what your product can do. But shooting quality product videos can be tricky. Here are five tips that we here at our video production agency  have learnt over the years to make sure your product videos are top notch:

1. Plan, plan, plan!

The pre-planning stage is crucial for any video shoot, but especially for product videos.  This stage consists of  three important aspects that will make your video shoot go much smoother. 

a. Music Selection: 

The music you choose should compliment the products you are selling. The right music can make or break your video. Make sure to spend some time picking out the perfect music that fits the mood and energy of your product.

b. Brainstorm Ideas For Each Shot: 

Brainstorm ideas with your team and come up with a clear picture of what each shot will entail. This means knowing the camera angles, what should be in the frame, and how long the shot should last.

c. Shot List: 

Once you have determined all of the shots, it is important to put them in a list form so that you can easily reference it during the shoot. This will help keep you on track and ensure your ideas come to fruition.

2. Determine Shoot Settings or Product Environment 

There are two types of environments that should be considered when shooting product videos: primary and secondary. 

a. Primary environment: 

The first thing you need to decide is what kind of environment you want to shoot in. Is your product best suited for a home setting, an office setting, or something else? Remember the primary environment is the environment in which the product will primarily be used. For example, if you are selling a KitchenAid mixer, the primary environment would be a kitchen. 

b. Secondary environment:

The secondary environment is not necessarily where the product will be used, but it should still be relevant to the product. For example, if you are selling a KitchenAid mixer, a secondary environment could be a cooking class or bakery. You can shoot the product in a flat lay or plain color background. Remember, the simpler the background setting, the better. After all, you’re not selling the background.

Whatever the setting of your video, make sure it is clean, relevant for your product and doesn’t distract from the intended focus point of the video. 

3. Plan Proper Lighting Setup

Lighting is one of the most important aspects of any video shoot. Without proper lighting, your shots will look dull and unappealing. There are three main types of lighting that should be considered for product videos: natural, artificial, and fluorescent. 

a. Natural light: 

This is the best type of light to use if possible. It is soft and flattering, and it will make your product look its best. 

b. Artificial light: 

If natural light is not an option, artificial light can be used. However, it is important to be careful with artificial light, as it can often be too harsh and unflattering. 

c. Fluorescent light: 

This type of light is often used in office settings, and it can be a good option for product videos if used correctly. However, fluorescent light can sometimes give a greenish tint to shots, so it is important to test it out before using it for your final video. 

Natural lighting is beautiful but it can be finicky and unreliable. So, always aim for consistent lighting- be it natural or artificial. 

4. Add Special Touches 

Once you have the basic shots of your product, you can add some special touches to make your video more interesting. 

a. B-roll: 

B-roll is additional footage that can be used to fill in gaps or add interest to a shot. For example, if you are shooting a close-up of a product, you can use a b-roll of someone using the product in order to add context. 

b. Voiceover: 

A voiceover can be used to narrate the video or provide additional information about the product. 

c. Graphics:

 Graphics can be used to highlight important information or add interest to a shot.  

d. Use creative props:

Props can help to bring a product to life and add interest to a shot. Look for unique or unexpected items that can be used to showcase the product in new and interesting ways.

e. Incorporate slow motion:

 Slow motion can add a sense of drama and excitement to a product video. When used judiciously, it can highlight the key features of a product and make it more visually appealing.

5. Pack Different Shot Varieties

Once you have all of the shots that you need, it is important to mix them up in order to keep the video interesting. This means using a variety of shot types, such as close-ups, wide shots, and point-of-view shots during the video editing stage. It is also important to mix up the angles and camera movements, so that the video does not feel static. 

Product videos are a powerful way to show off your products and drive sales. By following these tips, you can create product videos that are both high quality and effective at selling your products. If you need help creating high-quality product videos, our team of experts is here to help. We offer video production services that will help you create engaging, informative, and persuasive product videos that will help increase your sales online.

Today, if you need a place in the heart of millennials, you must first earn a spot in the trending section of their socials. FMCG and food and beverage (F&B) industries have seen a growing consumption during the past few years. Many new brands have stepped into the market with new and innovative products. And yet, the signature brands have been able to secure a sustainable consumer base. Why? Because they’ve  manoeuvred their product videos with excellent marketing strategies and video campaigns. They’ve found the sweet spot of millennials and have shown up at the right place and right time. 

In this digital age, the product videos of your food brand are the key factor to exist in the market. 93% of marketers say that it’s an important part of their digital marketing strategy. With every brand making a video for their products, yours should also stand out like the big brands. Only then you’d find a spot in the trending sections.

So, how do you make showstopper short and biteable product videos?

Here’s the top 10 ways you can strategize your product’s video marketing content to hit the right spot. 

Amul 

Amul’s single origin dark chocolate collection has a range of chocolates with coffee beans from different parts of the world. On the occasion of World Chocolate Day, they repurposed their original chocolate TVC by interweaving visuals from stock footage of different parts of the world with the shots from the TVC. 

By using eye-catching product shots which hook the viewers till the end of the video, the video ends with a strong CTA – Explore the world, bite by bite. Thereby inviting them to give their taste buds a world tour with Single Origin Chocolate.  

Maggi 

The use of Stop-motion animation is popular in short-form videos/ social media marketing campaigns to keep the young audiences engaged. In this video, Maggi has creatively showcased the healthy ingredients and subconsciously tapped into the health-conscious behaviour of consumers.

Moreover, with the use of uplifting colours like yellow and pink in its packaging and video design elements, the brand is trying to trigger a feeling of optimism and ‘youthfulness’ in its young target audience. So, a nutritious vibe and engaging video treatment help to establish a better trust of the audience in the product.

LAY’S 

A product video should always depict the essence of the product. 

Joey Fatone says – “If you combine good flavours, food turns into an orchestra.” 

If you combine cinematic visuals of ingredients, the video turns into a delicious rendezvous.

Brands sometimes use creative ingredient shoot to give a peek into a new flavour. The combination of  high speed camera movements, extreme product closeups, swift transitions make for a delicious rendezvous for the new flavour. All thanks to the cinematography which hooked the viewers and created a snacking wanderlust.

Knorr 

To create eye-catching content, speed ramping is an excellent tool. This video is a great example of speed ramping. Just to be on the same page, speed ramping is an editing technic used to create focus at a particular instant. 

The change in speed isolates the previous scene from the desired content, which was executed quite well in this product video. This Knorr pasta mix product video had multiple speed ramping moments, which is designed to show the steps of cooking and at the same time hooking the viewer with the delicious looking texture of the white sauce pasta. 

Ching’s 

Although the product in the previous example of Knorr instant mix and this product video Ching’s masala is similar, the video treatment is quite different.  

The aim was to make the viewer hungry. That’s it! In this video, multiple Chinese delicacies are prepared using Ching’s Masala in a home-kitchen set up to convince the viewer that they too can easily cook them at home. Picturing the steam rising from a dish or food dropping slowly into the pan is half the job done to make the viewer crave food. And the rest of the job is done with mouth-watering close-ups and table-top shots of the delicacies.

Britannia 

A little humour always grabs the attention of the viewers. That’s why it is one of the most popular advertising techniques. Britannia presented the pack of bread as a healthy and fit person because of the nutrition inside the product. 

The Comic elements kept the product in focus. The creative storytelling made of the new look of the packaging and the same nutrition inside kept it interesting. 

Kellogg’s 

The moment we think of morning, the first few visuals that come to our mind is the sun. By using the bright yellow heavenly looking background to resemble the morning sun’s light and soothing music makes a great combination. 

To define it as their new product, they kept the corn flakes and the new ingredients on two different sides, and then merged them into each other. The high-speed camera shots of ingredients dropping slowly is a mesmerizing and appetizing sight. 

The product video is in slow motion entirely with the soft music, which gives it a calm and fresh vibe just as your morning breakfast should make you feel. 

Yoga bar

Making a conceptually strong product video creates an effective subconscious effect. The target audience for this video is millennial moms who want to pack a nutritious lunch box for their kids. 

The stop-motion animation shows how the sleek Yoga Bar snugly fits with other veggies inside the lunchbox.  

So, although the treatment is modern, the brand wins in communicating the value it provides to its customers. 

Havmor 

The popular ice cream brand Havmor wanted to introduce a new ice cream flavour. This is another popular video marketing tactic used by food brands – the use of craveable video content to introduce new products. And to do so, this TVC has incorporated most of all the important visual elements that we have discussed – camera movement, speed ramping, music.  

Additionally, the ingredients like Gulkand (rose petals), saffron, raisins make the visual palette very vibrant. Perfectly representing rich Indian culture flavour of Havmor’s “Taj mahal” ice cream.

Rite Bite 

The snacking industry has undergone a sea change post-pandemic. With more people giving in to comfort eating, many brands joined the guilt-free snacking bandwagon. But the most distinguishable feature which stands out from the other videos is, when everyone is telling what’s in their product, Rite Bite said what’s not (Junk food!!!).

RiteBite creatively used the Independence Day Campaign to establish that its range of Max Protein snacks is free from junk. The video treatment is a mix of stop motion animation with motion graphics. 

Short form videos are key elements of any digital marketing strategy these days. Not just for the traditional advertising on a television, you need these bite-sized videos for all forms of social media as well. Which is why a product video can play a huge role in the making of a food brand. 

Just like ready-to-eat foods, you can now get ready-to-post product videos too. For your ecommerce product video marketing, reach out to us.

If you’re looking to create product videos, you’ve come to the right place. In this guide, we’ll teach you everything you need to know about product video production. From planning and scripting to filming and editing, we’ll cover it all! We’ll also provide tips on how to make your professional videos stand out from the competition. So whether you’re a business owner looking to create product videos in-house or a video producer looking for more information, this guide has something for everyone!

First and foremost what are product videos

These types of videos are created to show off a product, usually in a commercial setting. They’re designed to inform the viewer about the product, its features and how it works. Product videos can take many different forms, from traditional commercials to more informative ‘how-to’ style videos.

What makes a great product Video?

A great product video should be well-planned and scripted. It should have a clear purpose and target audience. It should be well-produced, with high-quality visuals and audio. They should tell a story that captivates the viewer and makes them want to learn more about the product. Product videos should be informative. They should educate the viewer on what the product is, how it works and what benefits it can offer. Lastly, product videos should be well-produced. This means video footage should be filmed and edited professionally, with high-quality visuals, motion graphics and sound. It should be distributed to your target audience through the most effective channels.

Now that you know a little bit more about product videos, let’s move on to the benefits of product video

The Benefits of Product Videos

There are many benefits of product videos, both for businesses and consumers.

Some of the benefits of product videos for businesses include:

• They can help increase sales and conversion rates.
• It can be used to generate leads and build brand awareness.
• Promotional videos can be used to educate customers about a product or service.
• It can be used to build customer relationships.
• It can be used to increase web traffic and SEO rankings.
• It can help customers make informed purchasing decisions.
• It can provide an immersive experience that helps customers understand a product.
• It can be entertaining and engaging for potential customers.
• It can be shared with target audiences.

Now that you know a little bit more about product videos and the benefits they offer, let’s move on to the different types of product video production.

Different Type of Product Demo Videos

There are a few different types of product demo video production, each with its own unique purpose. The most common type of video production is commercial production.

Commercial Production

Commercial production is designed to sell a product by highlighting its features and benefits. Commercials are typically 30 seconds to one minute in length and can be aired on television or online.

How-To Video Production

How-to videos (training videos) are another common type of product video. These product demonstration videos are designed to show the viewer how to use a product. They’re usually shorter in length than commercials, ranging from one to five minutes. How-to videos can be helpful for viewers who want to learn more about a product before they purchase it.

Product Launch Video Production

Product launch videos are another type of product video. These videos are designed to generate excitement for a new product release. They’re typically shorter than commercials, ranging from 30 seconds to one minute in length. Product launch videos can be used on social media, websites and other online platforms.

Product Tutorial Video Production ( Educational Videos)

Product tutorial videos are designed to show the viewer how to use a product. They’re usually shorter in length than commercials, ranging from one to five minutes. Product tutorial videos can be helpful for viewers who want to learn more about a product before they purchase it.

App Showcase Video Production

App Showcase Videos are designed to show off the features and benefits of a mobile app. They’re usually shorter in length than commercials, ranging from 30 seconds to one minute. App Showcase Videos can be used on social media, websites and other online platforms.

Testimonial

Testimonial videos are a type of product video that features customers sharing their positive experiences with a product or service. Product Feedback videos can be extremely valuable for companies because they can connect with the audience. Positive Feedback in the form of testimonial videos can be used to build trust and credibility with potential customers. Testimonial videos are usually shorter in length than commercials, ranging from 30 seconds to one minute.

Animated Demo Video Production

Popular product social media videos include animated demos videos. Animated Demo Videos are product videos that use animation to show off the features and benefits of a product through explainer videos. They’re typically shorter in length than commercials, ranging from 30 seconds to one minute. Animated demos videos are popular forms of social media videos.

These are different types of video production which you can choose according to your need. You should know these types of videos so that you can create a good product video marketing strategy.

The Different Stages of Production Process

Now that you know the different types of product videos, let’s take a look at the different stages of production. The four main stages of production are pre-production, production, post-production and distribution.

Pre – Production

Creative process begins when you start planning out the content for your product video. You may need to do some research to find out which topics will best fit your business and products. Pre – production is the stage of production where the product video is planned and scripted. This is where you decide what type of product video you want to produce, who your target audience is and what message you want to communicate.

Production

Production is the stage of production where the product video is filmed. This is where you gather your cast and crew, set up your equipment and film your product video.

Post – Production

Post-production is the stage of production where the product video is edited and finalized. This is where the production video team adds music, sound effects, graphics and other elements to your product video.

Distribution

Distribution is the stage of production where the product video is distributed to your target audience. This is where you decide how you want to distribute your product video, whether it’s through social media, television or online.

Should You Hire a Professional Product Video Production Company?

Professional product video production companies have all the tools and resources needed to create high quality product videos. If you have an idea for a product video but don’t know how to make it happen, then hiring a professional video production company is highly recommended.

There are many reasons why you should hire a professional video production company for product video services.

Top 10 Reasons To Hire a Professional Video Production Company

1. Creativity

A good product video requires creativity. It needs to tell a story about your product in a unique way. A professional video production company will help you come up with creative ideas for your product video.

2. Experience

A professional video production company has years of experience creating compelling product videos. Their expertise will ensure that your product video stands out among others on YouTube.

3. Quality

Quality is key to any successful project. A professional video production company will provide only top-notch services. They will deliver a polished product video that meets your expectations.

4. Flexibility

A professional video production company offers flexibility so that you can adapt to changes as they occur during the course of your project.

5. Time Management

Time management is essential to any project. A professional video productions company will manage their time well so that they can meet deadlines.

6. Communication

Communication is very important in order to complete a project successfully. A professional video production company like ours understands this and will keep you updated throughout the entire process.

7. Customer Service

Customer service is one of the most important aspects of any business. A professional video production company will take care of customer’s concerns and questions before, during and after your project.

8. Equipment

A professional video production company has all the necessary equipment to produce high quality product videos. This includes cameras, drones, gimbals, lighting and more.

9. Editing

A professional video production company has a team of editors who are experts in their field. They will take your raw footage and turn it into a masterpiece.

10. Pricing

A professional video production company offers competitive pricing without compromising quality. This means that you will get the best value for your money.

There are many reasons to hire professional product video production companies. If you want to create a high quality product video, then hiring one is the way to go.

So there you have it – everything you need to know about product demo video production. By following these simple steps, and by working with a professional creative video production agency like ours, you can ensure that your product demo videos are high-quality, compelling videos that help sell your products or services. Ready to get started?

Contact us today to discuss your project and see how we can help bring your amazing product videos dreams to life!

34% of India’s population is made up of millennials. This is a generation which lives and breathes on social media. And at a time when all major social media platforms are heavily inclined towards videos, you just cannot ignore the power of video. From video ad films to vlogs and reels, this is the medium of communication millennials are the most familiar with. In fact, according to Brightcove’s video marketing survey , 85% of millennials purchased a product or service only after watching a video about it. That’s why it’s essential for the FMCG brands to leverage the power of video within their digital marketing strategy.

Once you decide to make video ads for your product, the question always comes as to what type of videos you should be making. To help you out, we have selected the best beverage product video examples you can take inspiration from. We’ll walk you through the method of video creation and help you understand the conscious and subconscious ways it establishes the brand.

Bombay Sapphire 

Bombay Sapphire is all about feeling regal while drinking. And their promotional video captures its essence perfectly. The video starts with a smooth pace and stunning visuals of the ice-cold Bombay Sapphire in a glass. Then, the intercutting shots speed up and when hundreds of balls fly up into the sky and burst like firecrackers, it leaves slow falling sparkles that beautify the place.

The use of metaphor has created a subconscious image of the Bombay Sapphire as a smooth drink with a beautiful-sparkly alcoholic nature. 

Nestle

When it comes to coffee, the 2 most common types of coffee that come to our mind are milk based and black coffee. So, when Nestle wanted to share the recipe of salted caramel coffee, they took the creative approach of making a stop-motion animation video. The video walks us through the steps of preparing a salted caramel with Nestle gold blend, and keeps the audience hooked till the end.

Delicious looking coffee for the new Nestle gold-blend tempts you to take a sip. Their product video animation looks so appealing that we forget for a minute that it is a tutorial video.

Check out: How to convert prospects faster with product animation

Amul

Amul, an Indian dairy company launched its first-ever seltzer range of products, TRU Seltzer. Its product advertising video is fundamentally the same as how the product is made from the ingredients. But the uniqueness lies in its treatment. Just like a cocktail, the video showcases the TRU Seltzer being personally prepared by a bartender for you. This gives the drink a personalized touch which makes a place right in the heart of the customer.  

Budweiser 

Budweiser zero is an alcohol-free, sugar-free brew with the signature refreshing taste of a Budweiser. Their product video ad presents the amazing looks of its packaging. To add to it, the rap song “smooth” in the background supports the stunning texture of the brew.

While the cinematography establishes a premium look, as a standard Budweiser for a non-alcoholic beer, the voice-over done by the 3-time NBA champion Dwyane Wade who is also co-founder of Budweiser zero gives an added personalization to the video advertisement.

Starbucks

Millennials want to explore different things. They are always energetic and open to new experiences. So, Starbucks heavily focuses on youth whenever they create a product video.

To make the consumer feel that the product is “made for them”, you need to make them feel the product is “like them” — fresh and energetic. 

Keeping that in mind, they made the video energetic by using quick cuts and fast pan transitions with vibrant colours.  

Tropicana 

This voiceover-driven Tropicana’s product video ad had the same level of impact regardless of having cool cinematic shots. Why is that…? 

Content!

The video simply established the need and the qualities of the product in a comedic manner. The soft morning chirping of the birds in the background and the colour scheme create a psychological impression as a healthy product. After watching the video, one may even go ahead and start calling Tropicana a nutribev.

KABISA Drinks

KABISA packs the authentic flavour from Poland in a can to your home. The Lo Fi music and the vibrant colours in the background do the trick in this one. They created a 2D animation from the coast side leaves, just like its packaging. It is a successful attempt of depicting the chilling enjoyable moment with the drink to give the audience a much needed relaxing vibe.

Check out: Different ways of engaging customers with a promotional video

Innocent Drink

The Innocent orange juice’s product promotion video had a nice comedic representation of the product, with the voice-over on a Mbu pufferfish repeating, “Love it” at the end. The treatment shows the “innocence of the juice” which is a compelling new way of telling the values of the product.

In this age of short attention spans, a different approach such as this to represent your product with a slight comedy can grab the attention of millennials right away.    

Coca-Cola

Coca-Cola is the largest distributor of soft drinks in the world (covering 44.8% of the market in 2020 as per a report by Statista). Having this huge consumer base definitely gives their new product a head start. So, when it arrives, it instantly triggers a mob mentality.

The only thing they have to do now is make the audience thirsty. And the video does just that. The bubbly coke pouring on the ice and coffee makes it feel worth having a sip. You want one now, don’t you?

Considering the effects a video has on the millennial generation, it’s critical for the beverage brands to showcase their products using video advertisements. That’s the quickest way for the brands to reach directly in front of their customers. All you need to do is hire a video production company and let them create an amazing video for your brand. And you know what’s the best thing about videos? The product video you make can be used in many different forms and on many different platforms.

What are you waiting for then? Contact us now to get your video ads made.