Since the pandemic, more and more people in India are turning to videos for useful and authentic content in their quest to learn something or make a decision. There is heightened interest in videos on finance topics. 

There is a 2X increase in the viewership of finance videos on YouTube.

Courtesy: Google

 (According to a Google survey of Indian consumers in 2020)

We all had been relying on traditional channels for gaining knowledge of investing, but the pandemic gave rise to the finfluencers.

These are the people who give information on an array of financial topics in easily digestible form. Because of the simplicity of content and use of regional language, they are able to influence the masses. 

Finfleuncers like Sharan Hegde, Rachana Ranade, Pranjal Kamra, Aashna Tolkar and Mukul Malik command a following running into millions. Millions are flocking to gain financial knowledge through their online content!

Have you ever wondered how and when these finance gurus built their online audience? Here is the answer – VIDEO MARKETING!

And it’s not just that video marketing helped them build a fan following but they have been able to capitalize on their video content to build multiple income streams of income via selling their courses, financial services, collaborations and brand partnerships. 

Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers and reach your audience with a new medium.

Video marketing has immensely helped all these people to turn into finance influencers and stars amongst online as well as offline audiences. Every person has used one or the other medium including Instagram and YouTube to promote themselves through video marketing. They help people manage their finances through explanatory videos, short reels, and long videos and create videos online.

Lessons from 4 Top Indian Financial Influencers 

Here we have a list of the top Indian finance influencers who create videos that give their audience updated information and genuine advice on finance that is absolutely helpful for beginners as well as experts. And by sharing their knowledge via the power of video, these Indian Financial Gurus used the power of video to establish themselves as an expert in their domain. 

1. Finance with Sharan

Who does not like having fun along with learning something productive and important regarding finances? I’m sure all of us love it and Sharan Hegde is the right influencer who has content packed with knowledge and light humour along with daily life incidents related to finance and how to manage them on your own. He produces content related to credit cards, home loans, insurance, crypto, NFT and many more tips and tricks to save money online solely through video marketing! He has his own page on Instagram and produces short videos which we call reels. He was a former consultant who worked on strategy projects with banks and NBFCs. 

During the pandemic, he ventured into content creation to share his financial knowledge and with help of video marketing he has scaled and reached a huge amount of audience and clients too. 

His YouTube channel Finance with Sharan, and his Instagram reels which include cosplay where he mimics his younger or older avatar, he is very popular among millennials because of the fun quotient. 

Today, he has launched his own app called Freedom Cult and earns through brand collaborations and affiliate partnerships to promote financial products. 

2. CA Rachana Ranade

Rachana Ranade is a Pune-based teacher, entrepreneur, chartered accountant, and YouTuber who has more than 10 years of experience in the field of auditing. She has a YouTube channel ‘CA Rachana Phadke Ranade’ where she posts videos about the latest trends in the stock market, finance, how to save money, etc. YouTube and video marketing have helped this normal lady to transform and become a Finance Guru of YouTube and later scale up to that level of popularity and fame where she was awarded and invited to be the honourable speaker at channel CNBC 18 to share her knowledge on the topic – *Art of Investing*. 

Rachana Ranade uses her speaking skills with a good amount of humour, and relatable examples to present herself more clearly to the audience. As her aim is to build financial discipline in the masses by simplifying topics related to the stock market and financial concepts, she uses creative animated motion graphics to depict the topics in an engaging and fun manner and can hook the audience to her concepts and long videos. 

A professor turned content creator has been able to leverage the power of video to open up multiple avenues for recognition and profits like never before. Today, she has not just built a strong brand that rakes revenues worth crores from YouTube channel alone but has come up with multiple revenue streams from content creation. She has paid courses for different levels of audiences from beginner to advance on her website and has also launched pro memberships of her YouTube content. Apart from this, the rise of the influencer movement post-pandemic has led to passive income streams like paid revenue-sharing content partnerships with other fin-tech brands like Zerodha and Upstox. 

3. Pranjal Kamra

Pranjal Kamra is a perfect example for this article! He is one of the top financial experts in India. He started his YouTube content creation journey in 2017 with zero video recording essentials and today he has established himself as a financial advising expert and started his fintech company called Finology (Finology Ventures Pvt. Ltd) which is a legal and financial Consulting firm. He has also authored two business books related to finance and the stock market and the most surprising thing is this shy kid in school has now turned into one of the top financial experts. Only through the creative use of video content and video marketing, he shared his knowledge with the world through YouTube videos & Instagram reels to help people listen, grasp and understand things easily with the help of visuals and carved his special place in the audience’s mind as a finfluencer. (a commonly used term for a financial influencer) 

He is a perfect example of being a content creator doesn’t just mean getting fame and a fan following but can transform into a powerful tool to help you bring your business vision to life. The online canvas is huge, using the power of video can help you reach a larger audience than you imagine and in turn scale your business to levels you can’t imagine. Both in terms of the number of full-time clients and the revenue you aim for. 

4. The Asset Yogi – Mukul Malik

Mukul Malik is known by his channel THE ASSET YOGI! He is a popular Youtuber and Instagram Star. He is known for his amazing financial videos on YouTube. Video marketing has helped this MBA in finance guy to be the star influencer of this era for the young generation and the old as well who want to learn about managing finances, stocks, investments, and overall hacks to save money! He has reached 3.15 + million subscribers purely through video marketing and creativity! Reels, videos, and YouTube shots have helped him gain a lot of audiences and potential clients making him a social media star with a net worth of more than 1 million!

All these professionals turned social media stars and influencers are a perfect example of how using the power of videos for sharing your knowledge, no matter what your niche or domain, can help you generate a great flow of income from your main active income stream but also open avenues for passive income generation. Who knows, if you’re your video content impresses your target market enough, you might as well switch content creation to your full-time occupation. 

The possibilities for growing your business with the power of video production and marketing are endless. If you too are in financial services or advisory services, you can use the power of video to establish yourself as an expert in your domain. 

Or if you are an entrepreneur, coach, consultant, trainer looking to grow your business with video marketing or anyone who aspires to be a content creator, we can help you as an extended arm for video production or video post-production (video editing, animation, spicing up videos with Video Pattern Interrupts, adding relevant stock footage clips). So, feel free to contact Dreamfoot.   

Sources:

https://www.businesstoday.in/interactive/immersive/rise-of-the-finfluencers/

https://www.thinkwithgoogle.com/intl/en-apac/consumer-insights/consumer-trends/online-shoppers-india-festive-season/

Introduction

YouTube is the second most popular website in the world, and it’s no secret that video content performs best on the platform. In fact, according to youtube, more than 2 billion people use YouTube – that’s one-third of all internet users.! So what type of video content should you be creating for your business? 

When it comes to video content, there are many different types that you can create. However, not all of them perform equally well on YouTube. 

In this blog post, we will discuss the 20 types of video content that tend to perform the best on the platform. Keep in mind that these are not the only types of videos that work well on YouTube; however, they are a great place to start if you want to create content that is likely to get views and engagement.

1. Video Tutorials

Tutorial videos, sometimes known as “how-to” videos, are a popular and efficient way to impart knowledge to the masses.

Create tutorial videos to answer any burning concerns or address any pressing issues your target audience may face. Alternatively, you may make short product tutorials demonstrating your tool’s features.

2. Ask Me Anything (AMA) Videos

‘Ask me anything’ videos are a creative approach to interacting with your audience. They offer a new perspective and a new way of thinking as well.

3. Whiteboard Videos

Whiteboard videos are a type of explainer video that use whiteboards as their primary visual aid. They are typically animated, and often feature a narrator walking the viewer through a concept using handwriting, illustrations, and simple diagrams. Whiteboard videos are an effective way to explain complex ideas in a clear and concise manner. They can also be used to add an element of fun and whimsy to otherwise dry or dull topics. Because of their engaging and informative nature, whiteboard videos are becoming increasingly popular among businesses and organizations looking to communicate with their audience.

4. Listicle Videos

A listicle video is a type of online video that takes the form of a list. They are usually based around a theme, such as “top 5 ways to improve your productivity” or “10 interesting facts about cats”.  The list format helps to make the information more digestible and easier to remember.  People love listicles because they can relate to the content and feel like they can easily watch the video without investing too much time.

5. Product Reviews

Are you collaborating with key opinion leaders, vloggers, influencers to get feedback on your product? Involve them in creating a product review for your channel on YouTube.

These videos introduce social proof, subtly persuading viewers to purchase because people like them (or influential people they look up to) have nothing but wonderful things to say about the product. For example, if we promote one development and pay you anyways, you will speak well for us.

6. Educational Videos

Uploading videos like these on YouTube is a great way to earn the trust of your viewers by giving them something of value for nothing. Sixty-nine percent of people would rather watch a video than reading text to learn about a service or product. Lesson learned? Creating instructional videos about your product or relevant topics is an excellent strategy to win over viewers.

7. Challenge Videos.

Whether you’re a sole proprietor taking on a new venture or a medium-to-large company with a team of employees, these videos will help you connect with your audience personally. For example, BuzzFeed does that.

8. Unboxing Videos

Product unboxing videos are videos that show someone opening up a new product. They can be anything from a smartphone to a pair of shoes. The purpose of these videos is to give viewers an idea of what the product looks like and what it comes with. They can also be helpful for those who are considering purchasing the product, as they can see firsthand what they would be getting.

9. Behind the Scenes (BTS) Videos

Videos that reveal the behind-the-scenes action at your company are another great YouTube video concept.

These videos aid with hiring and onboarding new staff because they give them a glimpse into daily operations.

When creating BTS videos, you’re not restricted to just showing behind-the-scenes action involving your crew. You can instead focus on behind-the-scenes (BTS) content for a specific product or project, providing customers a glimpse of the effort that goes into your goods. For example, recently, Darlings BTS got a lot of views.

10. Explainer Videos

Explain explainer videos are short, animated videos that explain a company’s product or service. They are typically used to introduce a new company or explain a complex concept in a simple and engaging way. Explainer videos can be an effective marketing tool, helping to boost brand awareness and drive sales. In addition, explainer videos can be used to educate customers and staff, making it easier for them to understand and use a new product or service. . 

About ninety-six percent of consumers considering making a purchase have already watched an explanatory film. This statistic alone should convince you to add some explanatory videos to your collection of videos..

11. Product Demo Videos

Demo videos are another form of YouTube video you should be making, as customers view these to gain insight into a product before purchasing it. Demo videos that lack personality will fail to impress viewers and quickly be forgotten.

Utilizing narratives is one powerful strategy for this purpose. How? Consider employing the PAS, or problem-aggressive-solution, model. How it operates is as follows:

Please introduce yourself and the video and the components that it covers.

Give your audience an issue they already have, and elaborate on it.

Finally, present your solution to it.

12. Video Testimonials

Just like reviews, videos of case studies or testimonials can serve as social evidence. Your audience sees the outcomes that people like them are driving and believes they can do the same.

13. Reaction Videos

These clips can be used as material for humorous writing. There is an additional benefit to be gained by businesses that use these types of YouTube videos: the opportunity to present a more personable brand image. Also, this aids in gaining the confidence of your target market.

14. Webinar Teasers

Webinars can be posted or hosted on YouTube, and you can post teasers to increase the number of individuals who access the complete webinars behind login walls. So, gradually, you may add a wealth of valuable webinars to your channel for your audience’s education.

15. Community-Based Videos

These videos have the structure of typical educational videos but add an exciting twist. How? No, we aren’t in charge of instruction. Your customers or members of your community do it instead.

By combining an instructional style with social evidence, as seen in this video, you increase the likelihood of capturing the attention of your target audience by a factor of two.

16. Business Results Videos

Wrapping up a quarter or year with this type of video is a fantastic way to leave an impression on your audience, investors, and potential workers.

17. Meet the Team Videos

These fall under the category of “behind the scenes” video. What do they hope to accomplish? Putting deserving staff members in the spotlight helps win over an audience and eases the transition for new hires. 

18. Work Culture Video

Work culture videos are a great way to learn about the customs and expectations of a particular workplace. By watching these videos, you can get a sense of the dress code, work hours, communication style, and other important factors that will impact your experience on the job. These videos can be particularly helpful if you’re starting a new job or working in a new country. By taking the time to watch a work culture video, you can avoid making any cultural faux pas that could jeopardize your job.

19. Company Values Videos

Your company’s values are its guiding principles – the things that it believes in and upholds. They shape everything from the products and services you offer to the way you treat your employees and customers. And they’re an essential part of what makes your company unique.

A company values video is a powerful way to communicate your company’s values to employees, customers, and other stakeholders. By telling stories about how your company lives its values every day, a company values video can effectively convey what your company stands for. In addition, a company values videos can help to build trust and loyalty among employees and customers.

20.Q&A Videos

Q&A videos are a great way for brands and companies to share information about sustainability and how they contribute to a safe environment. This type of video allows viewers to get an inside look at the brand or company, and learn about their commitment to making the world a better place. In addition, Q&A videos can be a great way to build trust with potential customers. By sharing honest and transparent information, brands and companies can show that they care about more than just making a profit. 

So there you have it, 20 unique video content ideas for your YouTube channel. We hope you found this list helpful and that it gave you some ideas for videos to produce. If you need help bringing any of these concepts to life or if you’re looking for someone to help produce original video content for your brand, please don’t hesitate to reach out to us. Our team would be happy to work with you!

There was a time when advertisements were restricted by the 20-second barrier. May it be Radio or Television, brands had limited time to create an impression. And so, promoting their product from the word go was the usual norm.

Times have changed though. This is the age of the internet. The mobile revolution has led to an increase in online video streaming. Couple that with the instant sharing options of social media, and the advertising world has turned upside down.

The change in dynamics has led to the rise of long format advertisements.

Advertisement

Often while watching these long ads you will end up asking yourself – is this really an advertisement? Why does this question arise? Because, brands have started to restrict themselves from popping into the narrative. While branding is the ultimate goal, their aim is to connect with the viewers. Branding often comes just as a fleeting glance towards the end. And, judging by the audience’s reaction, the trick is working.

Answering the creative call.

Audience has so many options today. Even a minuscule amount of boredom and viewers switch to the next option in line. Just like it’s hard to ignore nature’s call, the brands are compelled to answer the viewer’s creative call. The idea here is to go beyond the idea of selling and engage the viewers in the story.

Social awareness.

Social issues have always been at the helm of movies and documentaries. But now, with the emergence of long format films, even ads have started to embrace social issues. Viewers can easily relate to this kind of topics. And so, such advertisements instantly strike a chord with the viewer’s heart.

Break the barriers.

The best thing the internet has done is to break the geographical barriers. Advertisements are no longer bound to a region. YouTube and other social media platforms have allowed them to travel beyond the seven seas. Not only that, this has broken the barriers of language as well. After all, you don’t always need words to feel the emotions.

Word of mouth.

Last, but not the least, is the immense amount of PR such web films generate. People may be a bit sceptical about watching ads from brands. But when the same video is forwarded by someone they know, they watch with rapt attention. And when people like something, it immediately starts trending. Without much marketing, brands get their publicity.

The long format web films have broken many barriers since their inception. And guessing by the amount of popularity they get, they are all set to break many more. What are you waiting for then? It’s time to start trending. It’s time for lights, camera, action!

Where do you think people usually watch your video? When they’re at home, relaxing on a couch, and no one else around to disturb them? No, of course not.

Because of the advent of mobile phones, people today can watch your video anywhere and at any time they like. It may be when they’re at work, while they are in transit, or even while grooving to the loud DJ beats in a club.

At such times, they either watch it without a sound, or can’t hear the sound properly. So, what can you do to ensure that your message gets across right? Well, the obvious answer is adding captions to your videos.

But a better and smarter way is to make your video without a sound.

Yes, you read it right.

We’re talking about the silent explainer videos.

Well, technically, your video would never be silent. There will always be some music to go along with the visuals. And so, the correct phrase we’re looking for here is explainer videos without a voiceover.

Do you doubt their power? Do you think the message won’t come across clearly without a talking head? Think again.

Here are some of the best examples of silent explainer videos:

Squarespace “Create Your Own Space”

All this video has is a minimal number of words flowing across the screen and a birds-eye view of the working space of different professionals. And still, we get the perfect idea of what the brand does. They help you book a space over the internet and migrate your work there. If you ask me, its simplicity is designed to perfection.

VSI Group “Google Panda”

Have you ever wondered what Google Panda does? Or maybe you’d have thought about how to be friends with the Panda? Well, you’re in luck. This short video answers both your questions, and that too, without speaking a word.

No wonder 2D animation is considered one of the best styles for explainer videos. It has the power to explain the most complex of ideas in the simplest of manner. This power doesn’t come easy though.

Your animated video will be effective only when it is driven by a good story. Without a storyline, the best of animations would have no meaning in the marketing world.

TakeNote “A Life Story, A Love Story”

And finally, the one we love the most.

When you sell pens and stationary, it’s easy to think that you have limited opportunities for marketing. After all, the traditional way of video marketing won’t work for you as you can’t just keep shouting “pen, pen, pen…” all the time. What can you do then?

Here’s an excellent example of what you can do.

When it comes to marketing, storytelling is the ultimate thing. This video is proof of it.

The videos above show that you don’t always need a voiceover or a talking head to make a good video. Sometimes, all you need is a creative mind and the ability to tell a story.

If you haven’t done it yet, it’s time to experiment with the silent explainer videos. Who knows, your customers might just be yearning for something new. All you need to do is hire an explainer video production company and let them create an engaging explainer video for your brand.

What are you waiting for then? Contact us now to get your explainer video made.

34% of India’s population is made up of millennials. This is a generation which lives and breathes on social media. And at a time when all major social media platforms are heavily inclined towards videos, you just cannot ignore the power of video. From video ad films to vlogs and reels, this is the medium of communication millennials are the most familiar with. In fact, according to Brightcove’s video marketing survey , 85% of millennials purchased a product or service only after watching a video about it. That’s why it’s essential for the FMCG brands to leverage the power of video within their digital marketing strategy.

Once you decide to make video ads for your product, the question always comes as to what type of videos you should be making. To help you out, we have selected the best beverage product video examples you can take inspiration from. We’ll walk you through the method of video creation and help you understand the conscious and subconscious ways it establishes the brand.

Bombay Sapphire 

Bombay Sapphire is all about feeling regal while drinking. And their promotional video captures its essence perfectly. The video starts with a smooth pace and stunning visuals of the ice-cold Bombay Sapphire in a glass. Then, the intercutting shots speed up and when hundreds of balls fly up into the sky and burst like firecrackers, it leaves slow falling sparkles that beautify the place.

The use of metaphor has created a subconscious image of the Bombay Sapphire as a smooth drink with a beautiful-sparkly alcoholic nature. 

Nestle

When it comes to coffee, the 2 most common types of coffee that come to our mind are milk based and black coffee. So, when Nestle wanted to share the recipe of salted caramel coffee, they took the creative approach of making a stop-motion animation video. The video walks us through the steps of preparing a salted caramel with Nestle gold blend, and keeps the audience hooked till the end.

Delicious looking coffee for the new Nestle gold-blend tempts you to take a sip. Their product video animation looks so appealing that we forget for a minute that it is a tutorial video.

Check out: How to convert prospects faster with product animation

Amul

Amul, an Indian dairy company launched its first-ever seltzer range of products, TRU Seltzer. Its product advertising video is fundamentally the same as how the product is made from the ingredients. But the uniqueness lies in its treatment. Just like a cocktail, the video showcases the TRU Seltzer being personally prepared by a bartender for you. This gives the drink a personalized touch which makes a place right in the heart of the customer.  

Budweiser 

Budweiser zero is an alcohol-free, sugar-free brew with the signature refreshing taste of a Budweiser. Their product video ad presents the amazing looks of its packaging. To add to it, the rap song “smooth” in the background supports the stunning texture of the brew.

While the cinematography establishes a premium look, as a standard Budweiser for a non-alcoholic beer, the voice-over done by the 3-time NBA champion Dwyane Wade who is also co-founder of Budweiser zero gives an added personalization to the video advertisement.

Starbucks

Millennials want to explore different things. They are always energetic and open to new experiences. So, Starbucks heavily focuses on youth whenever they create a product video.

To make the consumer feel that the product is “made for them”, you need to make them feel the product is “like them” — fresh and energetic. 

Keeping that in mind, they made the video energetic by using quick cuts and fast pan transitions with vibrant colours.  

Tropicana 

This voiceover-driven Tropicana’s product video ad had the same level of impact regardless of having cool cinematic shots. Why is that…? 

Content!

The video simply established the need and the qualities of the product in a comedic manner. The soft morning chirping of the birds in the background and the colour scheme create a psychological impression as a healthy product. After watching the video, one may even go ahead and start calling Tropicana a nutribev.

KABISA Drinks

KABISA packs the authentic flavour from Poland in a can to your home. The Lo Fi music and the vibrant colours in the background do the trick in this one. They created a 2D animation from the coast side leaves, just like its packaging. It is a successful attempt of depicting the chilling enjoyable moment with the drink to give the audience a much needed relaxing vibe.

Check out: Different ways of engaging customers with a promotional video

Innocent Drink

The Innocent orange juice’s product promotion video had a nice comedic representation of the product, with the voice-over on a Mbu pufferfish repeating, “Love it” at the end. The treatment shows the “innocence of the juice” which is a compelling new way of telling the values of the product.

In this age of short attention spans, a different approach such as this to represent your product with a slight comedy can grab the attention of millennials right away.    

Coca-Cola

Coca-Cola is the largest distributor of soft drinks in the world (covering 44.8% of the market in 2020 as per a report by Statista). Having this huge consumer base definitely gives their new product a head start. So, when it arrives, it instantly triggers a mob mentality.

The only thing they have to do now is make the audience thirsty. And the video does just that. The bubbly coke pouring on the ice and coffee makes it feel worth having a sip. You want one now, don’t you?

Considering the effects a video has on the millennial generation, it’s critical for the beverage brands to showcase their products using video advertisements. That’s the quickest way for the brands to reach directly in front of their customers. All you need to do is hire a video production company and let them create an amazing video for your brand. And you know what’s the best thing about videos? The product video you make can be used in many different forms and on many different platforms.

What are you waiting for then? Contact us now to get your video ads made.

How often have we heard this phrase? A lot, right?

And no matter how much we ask people not to judge a book by its cover, we’ve all been guilty of doing it.

Wondering why we’re discussing first impressions today?

Because, in this digital era, your website is the face of your business. And the homepage is the first thing potential customers will see on your website. It is where those first impressions will be drawn.

One way to leaving a lasting first impression is by having a homepage video.

What makes the homepage video so valuable?

It’s always good to have a large number of visitors on your website. This means you’re getting popular. But, when these numbers don’t convert into customers, it does feel a bit annoying, doesn’t it? Here’s where a homepage video becomes a valuable asset.

Having a video on your homepage increases conversion by 80%.

If this reason alone is not enough, here are some other benefits of having a video background:

“Oh wow, I’ll put up a video on my homepage right away.”

If this is what you’re thinking, then you just need to hold your horses a bit.

Because you’re missing the most vital piece of the puzzle – Quality! 

It’s one thing not generating a good first impression, but making a bad impression, that’s a nightmare. This is the sole reason why you just can’t have any stock video on your website.

Your homepage video needs to be tailor-made to represent your brand. It is supposed to create a vibe, set a tone, and induce a specific set of reaction from your potential customers. A stock video won’t accomplish this purpose.

So then, what are the essentials of a good homepage video?

Objective

First things first. The video should clearly portray the objectives of your business. Not towards the middle, not towards the end, the objective should be clear right from the start.

If you’re able to answer that critical question of “Why you?” at the very first step, we guarantee you that the climb down the funnel will be quick.

Audience-centric

This is the most important part of any video creation process. Before setting out to make a video, you need to be sure who your potential customer is. Why? Because the oldies aren’t going to enjoy a rap concert.

It’s as simple as that.

Chances are high that you must have already done this all. In fact, we are sure you must have. All you need to do now is decide on what kind of video your target audience would love to watch. It’s time to dive into the heads of your customers.

Trending

Many of you might already have a video on your homepage. And it’s natural for you to ask, “Why do I need a new one?” And, we agree, maybe you don’t. but, before deciding, just ask this to yourself. Do you wear the same clothes you wore ten years ago?

Of course not, right?

The times have changed, people have changed, and their needs have changed too. If you don’t change with it, you’re likely going to fall behind your competition.

If your mind is all set on making a homepage video, all you need to do is contact the right video production company. Someone who doesn’t just produce the video but also assists you in deciding the right kind of video for your brand. Someone who partners with you in a true sense. What are you waiting for then? Let’s get the video rolli

In the age of super-short attention span, it’s essential to capture your user’s attention in those first few seconds. Take more than that and they are going to move to someone else. And when we talk of grabbing attention, what better than a video, right?

It has become a common practice for companies to narrate their brand’s story in the form of videos. Visual medium has been the preferred marketing tool for the big players now. It has helped them bring their products into the limelight. In fact, studies have shown that information retained in 60 seconds of video is equal to a couple of million written words.

But, why make animated videos? Is that what you ask?
The answer’s simple.

Animated videos are versatile creatures. While being engaging and entertaining, they give a brand complete creative freedom. This has turned them into one of the most powerful resources for marketing.

Here are some of the reasons why animated marketing videos are getting popular.

Benefits of Animated Marketing Videos

Not Just Engaging, But Entertaining

When we talk of animations, our mind flashes back to the cartoons, right? Watching cartoons is one of the best memories everyone has. And that’s why animated videos quickly strike a chord with the viewers.

They turn your promotional advertisement into something with which the users can engage with.

Not just that, animated videos are much more entertaining too. This is what makes visitors stay with the video much longer.

And the more they watch the video, the more they interact with your brand.

Easy Customization

Animated videos offer you complete creative freedom.

With animations, you can customize everything according to your brand. From the characters to backgrounds to the way each character moves, everything can be made to reflect your brand. This allows your brand to make a place in not just your viewer’s minds, but also in their hearts.

And guess what, it doesn’t cost much too. All you need is a computer and a creative soul to play with it.

A Trendy Marketing Campaign

Today, whenever people like something, they almost feel compelled to share it. This is especially true with videos as they are found to produce 1200% more shares than text and images together.

In many cases, animated videos are more impactful than live action videos. They have the power to speak directly to your audience, and in a fun way at that. The moment people consume worthy content, they share it.

This way, unconsciously, people end up benefitting your brand.

Search Engines Love Animated Explainer Videos

When it comes to giants like Google and YouTube, videos sell much faster than images or texts. If you wish to increase the organic traffic of your website, you need to incorporate videos in your digital marketing strategy.

Website hoppers rule the internet today. The best way to make the users spend more time on your website is to have an animated video on your landing page. This can increase your conversion by as much as 80%.

Once you have made a good animation, all you need to do is give it a catchy title, add some precise tags and you’d be a darling in the eyes of search engines. Big or small, every brand can benefit from using videos as a medium of promotion.

If you haven’t done it yet, it’s time you gave animated marketing videos a serious thought. They will help you stand out from the competition.