Today, if you need a place in the heart of millennials, you must first earn a spot in the trending section of their socials. FMCG and food and beverage (F&B) industries have seen a growing consumption during the past few years. Many new brands have stepped into the market with new and innovative products. And yet, the signature brands have been able to secure a sustainable consumer base. Why? Because they’ve  manoeuvred their product videos with excellent marketing strategies and video campaigns. They’ve found the sweet spot of millennials and have shown up at the right place and right time. 

In this digital age, the product videos of your food brand are the key factor to exist in the market. 93% of marketers say that it’s an important part of their digital marketing strategy. With every brand making a video for their products, yours should also stand out like the big brands. Only then you’d find a spot in the trending sections.

So, how do you make showstopper short and biteable product videos?

Here’s the top 10 ways you can strategize your product’s video marketing content to hit the right spot. 

Amul 

Amul’s single origin dark chocolate collection has a range of chocolates with coffee beans from different parts of the world. On the occasion of World Chocolate Day, they repurposed their original chocolate TVC by interweaving visuals from stock footage of different parts of the world with the shots from the TVC. 

By using eye-catching product shots which hook the viewers till the end of the video, the video ends with a strong CTA – Explore the world, bite by bite. Thereby inviting them to give their taste buds a world tour with Single Origin Chocolate.  

Maggi 

The use of Stop-motion animation is popular in short-form videos/ social media marketing campaigns to keep the young audiences engaged. In this video, Maggi has creatively showcased the healthy ingredients and subconsciously tapped into the health-conscious behaviour of consumers.

Moreover, with the use of uplifting colours like yellow and pink in its packaging and video design elements, the brand is trying to trigger a feeling of optimism and ‘youthfulness’ in its young target audience. So, a nutritious vibe and engaging video treatment help to establish a better trust of the audience in the product.

LAY’S 

A product video should always depict the essence of the product. 

Joey Fatone says – “If you combine good flavours, food turns into an orchestra.” 

If you combine cinematic visuals of ingredients, the video turns into a delicious rendezvous.

Brands sometimes use creative ingredient shoot to give a peek into a new flavour. The combination of  high speed camera movements, extreme product closeups, swift transitions make for a delicious rendezvous for the new flavour. All thanks to the cinematography which hooked the viewers and created a snacking wanderlust.

Knorr 

To create eye-catching content, speed ramping is an excellent tool. This video is a great example of speed ramping. Just to be on the same page, speed ramping is an editing technic used to create focus at a particular instant. 

The change in speed isolates the previous scene from the desired content, which was executed quite well in this product video. This Knorr pasta mix product video had multiple speed ramping moments, which is designed to show the steps of cooking and at the same time hooking the viewer with the delicious looking texture of the white sauce pasta. 

Ching’s 

Although the product in the previous example of Knorr instant mix and this product video Ching’s masala is similar, the video treatment is quite different.  

The aim was to make the viewer hungry. That’s it! In this video, multiple Chinese delicacies are prepared using Ching’s Masala in a home-kitchen set up to convince the viewer that they too can easily cook them at home. Picturing the steam rising from a dish or food dropping slowly into the pan is half the job done to make the viewer crave food. And the rest of the job is done with mouth-watering close-ups and table-top shots of the delicacies.

Britannia 

A little humour always grabs the attention of the viewers. That’s why it is one of the most popular advertising techniques. Britannia presented the pack of bread as a healthy and fit person because of the nutrition inside the product. 

The Comic elements kept the product in focus. The creative storytelling made of the new look of the packaging and the same nutrition inside kept it interesting. 

Kellogg’s 

The moment we think of morning, the first few visuals that come to our mind is the sun. By using the bright yellow heavenly looking background to resemble the morning sun’s light and soothing music makes a great combination. 

To define it as their new product, they kept the corn flakes and the new ingredients on two different sides, and then merged them into each other. The high-speed camera shots of ingredients dropping slowly is a mesmerizing and appetizing sight. 

The product video is in slow motion entirely with the soft music, which gives it a calm and fresh vibe just as your morning breakfast should make you feel. 

Yoga bar

Making a conceptually strong product video creates an effective subconscious effect. The target audience for this video is millennial moms who want to pack a nutritious lunch box for their kids. 

The stop-motion animation shows how the sleek Yoga Bar snugly fits with other veggies inside the lunchbox.  

So, although the treatment is modern, the brand wins in communicating the value it provides to its customers. 

Havmor 

The popular ice cream brand Havmor wanted to introduce a new ice cream flavour. This is another popular video marketing tactic used by food brands – the use of craveable video content to introduce new products. And to do so, this TVC has incorporated most of all the important visual elements that we have discussed – camera movement, speed ramping, music.  

Additionally, the ingredients like Gulkand (rose petals), saffron, raisins make the visual palette very vibrant. Perfectly representing rich Indian culture flavour of Havmor’s “Taj mahal” ice cream.

Rite Bite 

The snacking industry has undergone a sea change post-pandemic. With more people giving in to comfort eating, many brands joined the guilt-free snacking bandwagon. But the most distinguishable feature which stands out from the other videos is, when everyone is telling what’s in their product, Rite Bite said what’s not (Junk food!!!).

RiteBite creatively used the Independence Day Campaign to establish that its range of Max Protein snacks is free from junk. The video treatment is a mix of stop motion animation with motion graphics. 

Short form videos are key elements of any digital marketing strategy these days. Not just for the traditional advertising on a television, you need these bite-sized videos for all forms of social media as well. Which is why a product video can play a huge role in the making of a food brand. 

Just like ready-to-eat foods, you can now get ready-to-post product videos too. For your ecommerce product video marketing, reach out to us.

The demand for video content is ever-increasing and so is the scope of video marketing. You would say it’s true only for B2C or consumer companies but it’s not true. Research has shown that more than 54% of consumers prefer to watch video content rather than read long emails. And this doesn’t change for oil and energy EPC companies.  

B2B marketers are discovering the power of video marketing and starting to implement it as a key part of their inbound marketing strategy. And reports confirm that video drives important business impact. Let’s take a look at incredible ROI marketers are driving with video: 

• 93% share video has helped grow brand awareness
• 81% say video has contributed to directly increasing sales
• 94% say video has helped increased their product/service understanding
• 87% and 82% say video grew their traffic and increased dwell time, respectively

These numbers make a strong case for video as one of the proven B2B marketing strategies to try in 2022.

Communication managers and marketers are always on the lookout for interesting B2B video marketing ideas. And believe it or not, there’s no lack of creative ideas to utilise videos in oil and gas companies, both for internal as well as external communication. This is what your competitors are doing, and you can too.

In this blog, we will show you 8 different ways you can use videos (with examples) to boost engagement for your brand. Read on to get inspired. 

External Communication

To describe projects & challenges 

Building oil refineries is already an arduous task, add extreme weather to the mix and the challenge increases ten-fold. Naturally, there will be obstacles in any such project. Use them to your benefit. If something makes a project one of its kind, talk about it, demonstrate your strengths, and woo the viewers. You get to showcase the effort, expertise, and determination of your company. A voice-over driven, project explainer video is what you need. This way, you can not only explain how you solved the problems that arose along the way but also influence your brand perception. 

Observe how Fluor talks about one of their projects in this video.

Redwater Refinery video:

To explain what you do 

Explainer videos are pretty common across all industries. But that doesn’t mean you can’t experiment with different styles. Your clients already know what services they can expect from you. But they won’t be aware of what it takes to do what you do. They aren’t there throughout the process. You can fill them in with a video! Show them your approach to doing things, the advanced machinery you use and so on. 

Patrick Series:

Through their brilliant video, TechnipFMC casually explains the history, evolution and challenges of offshore oil wells. Integrating 2D animation while talking about the offshore structures helps viewers understand better. They have also subtly communicated the values of TechnipFMC. With an over-the-top conversational style, the video works really well by grabbing the audience’s attention right from the beginning.

As short press releases 

You keep updating your stakeholders on celebratory occasions, formal occasions, and other announcements through press releases. So, how about repurposing them as videos to share on social media? Your press releases can be an inexhaustible source of content. You can use it to transform the news into short videos which can make it easy for your stakeholders to consume. This is a win-win situation as you get to post relevant content and viewers save time by watching the videos. 

Baker Hughes uses videos to give a glimpse of their announcements and guides the viewers towards the press release by linking the article in the caption. The bite-sized videos themselves are not too complicated or detailed, just text animation overlaid on photographs. But they are useful as they give the cream of the crop to the viewers even if they don’t click on the link.

To appear more accessible 

The oil and gas industry attracts many employees with the promise of a fulfilling career. In recent years, companies have started to open themselves and reach out to their potential applicants, the people who want to work under them. You can talk about the work culture to attract applicants, or about your approach towards research, you can also bring up technologies you would like to integrate in the future like AI, and much more. Such videos are very important as they communicate your desire for new employees, friendliness and enhance your brand image.

Recruitment Tips:

To be more welcoming, Wood has created a video which gives insight into the company’s recruitment process. The video consists of vox pops with several employees who give tips to prepare job applicants. Receiving tips and tricks from people who have passed through the process adds to the credibility of the video compared to the advice given by anyone else. 

Internal Communication

As a means of employee engagement 

Your employees are your greatest asset. Make them feel valued. Short videos featuring employees has become a trend lately. So why not follow suit? You can add your own twist to it. Interview your staff, let them show their personalities, relay their experiences. It’s up to you to make it professional or light-hearted, or maybe something in between. 

My 60 Seconds series:

L&T Group has a division of Hydrocarbon Engineering called LTHE. The L&T group has created an extensive series using this style of videos. In each episode of their My Sixty Seconds series, they ask employees professional and personal questions. 

Similarly in Bechtel Corporation’s ‘We build rail’ series the people who worked on rail projects describe how challenging but professionally fulfilling their job has been.

As a memento of events: 

Companies regularly host celebratory events, and workshops to keep enhancing the skills of their staff. Generally, all such occasions are filmed and shared with the employees. You can also share the highlight reels on social media. 

Here’s one such dynamic video produced by us for Linde Engineering India.

Digitalization:

To ensure safety 

As an EPC company for oil and gas, you are not new to the extremely high stakes of building and managing oil rigs. You can’t leave any stone unturned to ensure the safety of your workforce. Videos are critical in propagating a safe and secure work environment. Now, these can be simply listed out safety protocols everyone must follow or give instructions about proper handling of equipment or carrying out a critical process.

Life-saving rules: 

In their safety video, Saipem has used a character-driven narrative, very story-like narrative to warn of the dangers of careless work routines and highlight the importance of following safety rules. To know how safety videos can save you millions, click here.

To promote ethical conduct 

Videos can also be helpful to communicate updates in the company policy or introducing new systems. Compared to written notices which use complicated jargon, the audio and visual mediums help you set the tone of the message, leaving no room for misinterpretation. 

Ethics Helpline:

Bechtel Corporation created a video to orient the employees to their Ethics helpline. Using 2-D animation instead of live-shoot eases the viewers into the seriousness of the video. It works towards reducing the anxieties of the staff which comes in the way of reporting ethical violations.

EPC companies have been using video marketing for a long time now. Various forms of videos build the crux of their digital marketing strategy. Videos don’t just help them create an emotional connection with their customers but also allows them to communicate effectively with their employees and stakeholders. 

Which means if your business isn’t utilising video marketing, youre in danger of falling behind your competition. With the right video production partner, you too can leverage the power of video for your brand. Contact us