ALL it takes is one good product video to set the internet on fire! Kickass ideas and appealing online presence on platforms like Instagram does wonders to build, promote and get leads for your brand!

How do you do that? How do you make your brand stand out in the race? How do you create the best content and videos to represent yourself online?

If these questions make you think, you are at the right place. Keep reading

Instagram is a box full of DTC brands, creativity, appealing visuals, videos, reels, number games and the lots of engagement that accompanies it! Nowadays more than words, visuals work better for the audience! That 90 second reel hooks the audience and says a lot in a way that a long caption cannot convey!  

Among all the top ideas, we have filtered out the 5 best ways of how your F&B brand can stand out with kickass videos on Instagram.

1.Spice your brand’s presence up with different shooting styles

Brand : Tata Soulfull

• Stop motion animation
• Live product shoot

Tata Soulfull, is a perfect DTC brand that uses 2 main styles of videos to promote themselves all over the net! The Ragi bites, the fruit-nuts muesli and the masala oats are spiced up with great visuals, tempting graphics and stop motion animation that definitely guarantee great number of clients at your door!

2.Use visually stunning graphics

Brand : Snackible

• Product animation
• Live shoot
• Stop motion

Visuals create a lot of impact and so does your video quality and content. The rich colours, the playful graphics, high resolution videos while making a product animation brings your food and its flavours to life. The vibe, the feeling of your reels and videos connects with the millennials and potential customers so make sure you don’t disappoint them!

Snackible has mastered the art of attracting customers through eye-catchy videos, live videos , quirky stop motion videos and with some cool product animation.

3.Use visually stunning graphics

Brand: Teatrunk

People love it when you be extra aesthetic about your business, your products, your hospitality, your workplace, the ambience, your ideas, your food recipes, your goals, your daily life, your schedules, your menus, your secret spices and overall, you as a F&B BRAND. Shooting high quality videos that show the amount of work, stress, dedication, fun and time you invest into your brand makes you appear more honest and connecting to the audience that in return garners views and engagement along with the love from the audience.

Teatrunk feed is full of eye catchy and dreamy reels that make you drool for their recipes, latte , coffees , cookies and lemonades!

4. Create a weekly video series with your hashtag

To make your brand recipes and everyday meals more visible and sorted for your audience – starting a hashtag series where every week you post videos of your secret tips of food or the secret prep for mojitos is a spot-on idea to make video marketing work!  

For example: #fridayfoodie #tastytuesday #sweetsaturday, these not only help you sort your video content out under hashtags but also help you draft a good and systematic content calendar for your brand!

5.Crack the 3D code!

Brand : Biryani By Kilo

• 3 Dimensional videos
• Stop motion animation
• Live videos

3 Dimensional videos have always been the eye-catchy element for viewers online. The ‘three-dimensional’ part is important – it means the images look extremely lifelike. 3D animation is important because it allows businesses to communicate in a memorable and immersive way. This communication is often with customers, but it can also be internally between staff.

Communicating with 3D animation…

• Creates more customer conversions
• Wildly improves brand recall and recognition
• Shines a more appealing light on previously ‘boring’ products
• Saves businesses time, money and resources

To create smooth transitional videos, stop motion clips, real or animated reels is a tough task that requires good vision, great creativity and insightful yet engaging scripts but don’t worry, DREAMFOOT has got you covered!

Dreamfoot is your one stop destination to make you easily cross every hurdle you face while highlighting your brand through videos! We are a video production company that align your business goals with creative vision giving the audience a seamless, effective, engaging and spectacular experience through videos!

Creating content consistently has been the key to success as demonstrated by successful brands on YouTube. Doing things correctly in small measures helps to maintain a steady flow of likes and shares than trying to hit the bull’s eye with some viral content occasionally. 

The strategy of ‘staying on always’ pays rich dividends for Brands in generating earned viewership and growing communities on YouTube. The strategy goes by the name Hero, Hub, Hygiene model, and marketers should be well conversant with it for tasting success in their video marketing campaigns. The strategy focuses on taking a holistic approach to publishing video content with an emphasis on maintaining consistency.

The Hero, Hub, Hygiene model also known as 3H framework allows brands a widened space for campaign creation and viral content by stressing the need to create a series of content. Successful YouTubers have been using the strategy since the early days of the video streaming platform.

The Hero, Hub, Hygiene model explained

To make proper use of the Hero, Hub, Hygiene (HHH) model it is necessary to understand what the model means. All the terms used in describing the model define specific types of content.

Hero content:

Purpose: 

Create Mass Awareness.  Happens 1-2 times a year

Big-ticket videos uploaded for creating mass awareness belong to the category of Hero content and include content created for special occasions like product launches. Typically, the necessity of creating such content happens 1-2 times a year. Hero content captures only the big moments or tent-pole events.

Examples can be a product launch, a trailer for the next big Hollywood blockbuster.

Hub content:

Hub: 

Purpose: Community Engagement. Content uploaded weekly / bi-weekly.  

Videos that can’t be categorized as Hero but still hold a considerable value for the brand and its audience belong to this category. Hub content is longer-form videos, typically uploaded weekly or bi-weekly, focusing on specific themes related to the brand’s niche. It forms the core of the brand’s YouTube presence and helps to create a steady flow of viewers.

Examples can be weekly tutorials, Q&A sessions, or vlogs discussing industry news or updates.

Hygiene content:

Hygiene: 

Increase visibility. Nurturing and Growing Community. Daily content. 

The most regular and frequent content falls under this category. Hygiene content helps in increasing visibility on the platform by publishing daily or weekly videos focusing on specific keywords, optimizing for search engines, driving traffic to the channel. Examples can be daily tips, challenges, or reactions.

An effective HHH strategy combines all three types of content to create a balanced YouTube presence.

Why use the HHH framework?

Using this strategy allows brands to have a well-planned approach to publishing content while also giving room for spontaneity and creativity. The HHH framework helps in maintaining consistency, an important factor in building a successful online presence, as well as adding a sense of structure to content creation. In addition, the framework also emphasizes on delivering value to the target audience by focusing on specific themes and keywords in Hub and Hygiene content. This helps in building a strong community of viewers who are engaged with the brand’s content.

Example of Hero Hub Hygiene Framework

A beauty brand focusing on skincare can have a Hero content video focused on launching their latest product.

The Hub content can consist of weekly tutorials or Q&A sessions discussing skincare tips and routines.

Hygiene content can include daily skincare challenges, reactions to popular skincare products, and hauls of newly purchased skincare items.

Another example of 3H framework can be a fashion brand launching a new collection for the season as the Hero content. The Hub content can consist of makeup tutorials using products from the collection, styling tips and outfit inspiration, Q&A sessions with influencers or celebrities wearing the collection. Hygiene content can include daily or weekly hauls featuring newly purchased items from the collection, try-on hauls, fashion trends and outfit ideas.

Frequently Asked Questions about Hero Hub Hygiene Framework

1. Can a video fall under more than one category?

Yes, it is possible for a video to fall under multiple categories depending on the content and its purpose. For example, a tutorial featuring the brand’s latest product launch can be considered both Hub and Hero content.

2. Is it necessary to have all three types of content in the HHH framework?

No, it is not necessary to have all three types of content. The HHH framework is a guide and can be adapted according to the brand’s goals and resources. It is important to prioritize creating content that adds value to the audience and aligns with the brand’s message.

3. Can the HHH framework be used for other social media platforms?

Yes, the HHH framework can be adapted and applied to other social media platforms such as Instagram or TikTok. The key is to focus on creating a balance of content that offers value to the audience while also promoting the brand. This can include a mix of promotional posts, tutorials, Q&A sessions, and daily or weekly challenges related to the brand’s niche.

How Video Production Agencies Can Help with 3H framework

Working with a video production agency can help in creating high-quality content for the HHH framework. They can assist in planning and strategizing to determine the best approach, as well as provide guidance on technical elements such as lighting, filming, and editing. Video production agencies also have access to a network of resources and professionals such as videographers, editors, and actors that can elevate the content and make it more visually appealing.

This can ultimately help in driving engagement and building a strong online presence for the brand. Overall, working with a video production agency can greatly benefit a brand’s HHH strategy and help in achieving their goals on YouTube.

As a video production agency, our number one tip for creating a successful video is to clearly understand the story and message before diving into production. When you know what you want to communicate, it becomes easier to determine the style and tone of your video and make essential decisions about filming locations, shots, and edits. It also allows you to measure your progress and ensure that everything comes together to support the overall message. So before hitting record, take some time to develop a strong concept and determine how you want to convey your story visually. Your finished product will be all the more impactful for it.

Keep Communication With Your Team Clear

As a video production agency, one of the most important things we’ve learned is the importance of clear and consistent communication. It’s all too easy for information to get lost or misinterpreted in group messages, especially when working remotely with a big team. That’s why we have weekly check-ins where each department updates the rest of the team on their progress, potential roadblocks, and changes to the project plan. We also always ensure every team member knows who to go to for specific questions or concerns, making it easy for issues to be addressed quickly and efficiently. Keeping communication clear and consistent isn’t just good for productivity – it helps build trust among team members and keeps everyone on the same page throughout the process. It’s definitely been a critical factor in our successful projects.

Plan Ahead And Have A Backup Plan

We always stress the importance of planning ahead. This means thinking through potential pitfalls and preparing solutions in advance. It also extends to having a backup plan in case something goes wrong during shooting or editing. We’ve learned from experience that it’s better to be prepared for any possibility rather than scrambling to fix problems in the moment. That way, we can focus on creating the best possible final product for our clients. Being organized and staying one step ahead can save a lot of headaches and ensure a successful project. 

Additionally, we also recommend being open to new ideas and improvisation during shooting. It’s essential to have a strong concept from the start, but don’t be afraid to try something different if it feels right at the moment. These elements of unpredictability can add energy and creativity to pieces, resulting in engaging content for audiences. Overall, planning and flexibility are key aspects we consider essential for any successful video production process. (267 words)

Get Necessary Permissions.

One of the most important lessons we’ve learned is the importance of gathering permissions and releases before filming. Without them, you can run into legal trouble or lose the ability to use certain shots in your final product. So before heading out on location or incorporating branded products into your video, make sure you have all the necessary paperwork signed and filed. It may take some extra time and effort, but it’s worth it to avoid problems down the road. And if in doubt, err on the side of caution and get that release form signed! Trust us, it’s better to be safe than sorry. Overall, this tip is just one small part of creating a successful video, but it’s an important one to keep in mind throughout the production process. Happy filming!

Utilize Different Types Of Shots And Angles.

We always make sure to keep our shots varied. We know that if every shot is the same, it can be boring for viewers to watch. That’s why we take advantage of things like close-ups, wide shots, Dutch angles, and aerial shots to add visual interest. We also consider the use of camera movements, such as panning or tracking, to add dynamic elements to our videos. By using various shots and angles, we keep our audience engaged and provide a visually appealing finished product.

Invest In High-Quality Equipment

When it comes to creating a successful video, the equipment you use can make all the difference. While budget constraints may make it tempting to skimp on equipment, investing in high-quality gear can greatly enhance the overall audio and visual experience for your audience. It can also make the recording process smoother and more efficient, saving time and effort in the long run. Of course, quality equipment does come with a higher price tag but consider it a worthwhile investment that will pay off in the end. So don’t skimp on equipment – invest in high-quality gear for better audio and video quality. Your viewers and clients will thank you.

Continuously Review And Revise Your Edit

One of the most commonly overlooked steps in the video production process is the review and revision stage. It can be tempting to just move on to the next project once you have finished the initial edit, but taking the time to go back and review your work continuously can make a massive difference in the final product. Are there any scenes that don’t flow smoothly or could benefit from additional footage? Are there any technical glitches or distractions that need to be fixed? Taking the time to seek out areas for improvement actively will result in a polished, professional final product that you can feel confident sharing with your audience. So don’t forget to continually review and revise as needed before presenting your finished video. Your effort will pay off in the end.

Test Your Video On Various Devices And Platforms

When it comes to video production, it’s essential to have a plan not just for filming and editing but also for testing and distributing the final product. While many people watch videos on their computers or smartphones, others may view them on tablets or even televisions. That’s why it’s crucial to test your video on various devices and platforms before release. This way, you can ensure that the colors are vibrant, the audio is clear, and there are no technical glitches across different viewing methods. By taking this extra step, you can guarantee that your video will look and sound great for all viewers, no matter how they choose to watch it.

Utilize Graphics, Animation, And Special Effects

One tip for enhancing the overall production value of your video is to utilize graphics, animation, and special effects. These elements can bring added dimension and impact to your storytelling. For example, a creative animation sequence can visually uniquely convey information, while special effects can add an element of surprise and excitement. However, it’s essential to use these techniques thoughtfully and in moderation – they should support and enhance the video’s core message rather than distract from it. At dreamfoot, we can help you incorporate graphics, animation, and special effects into your project.

Strive For Professionalism And Attention To Detail

We always prioritize professionalism and attention to detail in every project. This means regularly checking in with the client to ensure that we meet their expectations and make any necessary changes along the way. It also means preparing for any unexpected hiccups during filmings, such as technical difficulties or weather issues, and having backup plans. And when it comes to editing, we thoroughly review the footage before creating the final product, fine-tuning even the most minor details for a polished result. By putting in this extra effort, we can deliver a high-quality finished product that both us and our clients can be proud of.

360-degree virtual tours are becoming increasingly popular as a way to give potential customers a realistic view of a business before they even step foot inside. But what exactly is a 360-degree virtual tour, and how can it benefit your business? In this blog post, we’ll answer those questions and more. We’ll discuss the advantages/ benefits of using a 360-degree virtual tour. We’ll also give you some tips for creating an effective 360-degree virtual tour for your business.

What Is A 360 Degree Virtual Tour?

A 360 degree virtual tour is a computer-generated simulation of a place, typically consisting of a series of still images or videos. This can be an immersive way for customers to experience your business before they visit in person. Additionally, 360 degree virtual tours are an excellent way to increase customer engagement and improve search engine optimization (SEO). For example, by providing visitors with the ability to view your business from multiple angles, you can create a more compelling experience that will encourage them to visit in person.

To create a 360 degree virtual tour, you’ll need to gather a variety of images and videos from around your business. You can use these to create an interactive experience that allows customers to move around as they please. You can also add music or sound effects to make the tour more immersive. Once you’ve gathered all the necessary materials, it’s time to start creating your masterpiece!

Benefits of 360 Degree Virtual Tour

Showcase Your Business in the Best Light Possible :

A 360 degree virtual tour can help you showcase your business in the best light possible, allowing customers to see all of its key features and get a feel for what your business has to offer. This can help you create a more compelling and engaging experience that will encourage potential customers to visit your business in person.

Give Potential Customers an Immersive Experience :

With a 360 degree virtual tour, customers can immerse themselves in the experience of exploring your business, seeing all its features and getting a feel for what it is like to be there. This can help build excitement and interest in your business, encouraging customers to visit in person.

Highlight Important Features :

A 360 degree virtual tour is also a great way to highlight important features of your business that might not be immediately visible from the outside, such as unique products or services, special promotions, or exclusive amenities. This can help you capture the attention of potential customers and draw them into your business.

You can Watch Anywhere / Anytime :

Another key benefit of a 360 degree virtual tour is that it allows customers to watch your business from anywhere, anytime. Whether they are on their commute or at home relaxing, they can quickly access your tour and explore all the different aspects of your business.

Introduce Your Team Members :

A 360 degree virtual tour can also be a great way to introduce your team members and give customers an idea of who they will be interacting with when they visit your business in person. This can help build trust and establish a more personal connection with potential customers. Also, if you have a particularly large team, this can be a great way to showcase everyone’s individual skills and expertise.

Improve Your Search Engine Rankings :

Lastly, by adding a 360 degree virtual tour to your website, you can improve your search engine rankings. This is because high-quality virtual tours are seen as valuable content that helps customers make more informed decisions, which can help boost your website’s ranking on search engines like Google and Bing.

Overall, the benefits of a 360 degree virtual tour are numerous and can help improve your business in many different ways. Whether you’re looking to increase customer engagement, build trust with potential customers, or improve your SEO rankings, a virtual tour

Frequently Asked Questions

What types of businesses can use virtual tour videos?

Real Estate 360 Virtual Tour

Virtual tours have become increasingly popular for various businesses, from real estate companies looking to showcase properties to retail stores offering virtual shopping experiences. Hotels and restaurants can provide virtual tours of their facilities, allowing potential guests to get a feel for the amenities and layout before making a reservation. Museums and galleries can also utilize virtual tours, providing visitors with a unique way to experience their exhibits from anywhere in the world. Even service-based businesses like gyms or salons can benefit from virtual tours, giving potential clients a behind-the-scenes look at their facilities and services offered. The options are truly limitless – almost any business can discover new ways to engage customers using virtual tour videos.

Industrial Facilities

Large manufacturing facilities can use VR tours to let the potential customers experience the infrastructure, state-of-the-art machinery, and technology, and showcase quality control throughout the manufacturing process. A virtual visit to the plant also gives them in-depth insight into complex products and parts that go into the manufacturing process.

Who creates 360 degree virtual tours?

Most often, these virtual tours are created by a specialized team within a larger production company. This team utilizes sophisticated technology, such as 360-degree cameras, to capture the images needed for the virtual tour. They then carefully edit these images to create a seamless visual experience for viewers. In addition, they may incorporate text, music, and narration to enhance the virtual tour and highlight key features of the featured location.

How much do 360 degree virtual tours cost?

When it comes to virtual tours, the cost can vary greatly depending on your specific needs and wants. Some factors that may affect the price include the size and complexity of the space being filmed, the length of the video, any unique requested feature included (such as drone footage), and whether or not you need professional actors or voiceover narration. 

Tips For Creating An Effective 360 Degree Virtual Tour

360 Degree Virtual Tour Tips

When creating an effective 360 degree virtual tour, it is important to keep the following tips in mind:

• The tour should be designed to give customers a realistic experience of your business or product.
• The tour should be easy to navigate and understand.
• The tour should be engaging and informative.
• Include calls to action throughout the tour.
• Make sure the tour is compatible with all browsers and devices.

One way to make your 360 degree virtual tour more effective is to keep it simple and easy to navigate. Another important element of an effective virtual tour is ensuring that it is visually appealing as well as informative. 

Make sure all graphics and images are high quality and appropriately scaled for viewing on a computer or phone screen, as viewers will be spending plenty of time looking at these visuals. 

Use color strategically throughout the tour – lighter colors can denote warmer climates while darker hues can suggest colder climates – to further enhance the immersive experience. And finally, ensure there are calls to action throughout your presentation so that viewers can take advantage of what you have to offer!

With careful planning and attention to detail, creating an effective 360 degree virtual tour can be a great way to increase visitor engagement and conversion rates, while providing customers with a truly unique perspective into your business or product. If you’re looking for someone to create a stunning virtual tour, look no further than Dreamfoot. We would be more than happy to help get your business the exposure it deserves. Contact us today to learn more

Do you ever get bored of watching the same thing over and over again? So does your audience. That’s why it’s important to use pattern interrupts in your videos. It’s important to understand what a pattern interrupt is before we go any further. 

In this blog, we will learn about what are video pattern interrupts, how they can be used to spice up videos and hook the audience and effective ways for using them. 

What is ‘Pattern Interrupts’

This is a commonly used term to depict change in pattern. In sales calls, for example, a break from conditioned responses is a pattern interrupts. Which means saying something which changes the dynamics of the conversation or which the person on the other end. It makes the other person say ‘let me hold on for a minute or second’. So, it gives the sales person a window to grab the attention for a little longer. 

What is ‘Video Pattern Interrupts’

Video Pattern interrupts, also known as “surprise moments,” are any techniques used in video production to break up monotony and keep the audience engaged. These could be a sudden change in background music, unexpected close-up shots, or even a comedic interlude. By interrupting the pattern of a scene or sequence, you can grab the audience’s attention and maintain their interest.  

How do you use them in your videos?

Mix up Shots:

There are many different ways to incorporate pattern interrupts into your videos. One way is to mix up the shots being used, such as going from wide shots to close-up shots or adding in unique angles. ​​

Change The Pace of Video

Another option is to change the pace of the video by adding in quick cuts or slower motion. This adds visual interest and keeps the audience on their toes.

Use B-roll or Stock footage

B-roll is alternative footage that is intercut with the A roll or primary footage. This supplemental footage should be relevant to the subject of the discussion (if it’s an interview or talking head) or the voiceover. 

Incorporate unexpected elements

Incorporating unexpected elements, such as a sudden prop or character, can also be an effective pattern interrupt. Just make sure it fits with your overall concept and storyline. 

Use music

Incorporating different types of music or changing the background music can also be a successful pattern interrupt. Just make sure it complements the emotions and tone of the scene.

Reasons To Use Video Pattern Interruptions

1. Keep your audience engaged: As mentioned before, using pattern interrupts can prevent monotony and keep the audience’s attention. 

2. Create a unique video: Incorporating pattern interrupts can make your video stand out from others and add an element of surprise for the audience.

3. Help convey emotions or ideas: Pattern interrupts can also be used to enhance the emotion or message in a scene, making it more impactful for the audience.

4. Increase retention: Pattern interrupts have been shown to increase retention and understanding of information being presented in a video.

Overall, incorporating pattern interrupts in your videos can elevate the production value and keep your audience engaged. Keep in mind that pattern interrupts shouldn’t feel forced or random. They should fit in with the overall flow and concept of your video. When used effectively, pattern interrupts can enhance the overall viewing experience for your audience. 

Frequently Asked Questions About Video Pattern Interrupts

1. Can pattern interrupts be used in all types of videos?

Pattern interrupts can be used in any type of video, from advertisements to vlogs to documentaries. As long as it fits with the concept and flow of the video, it can be an effective tool for maintaining audience engagement.

2. Does every scene need a pattern interrupt?

No, not every scene needs to have a pattern interrupt. In fact, it’s important to sprinkle the pattern interrupts based on the flow of the script and discussion and also have moments without them in order to create contrast and keep the audience engaged.

3. How do I know if my pattern interrupt is effective?

One way to gauge the effectiveness of your pattern interrupt is to test it out with a focus group or get feedback from colleagues and friends. You can also analyze data such as audience retention and engagement on your video platform. Ultimately, trust your instincts and use your creativity to determine if the pattern interrupt enhances the overall viewing experience for your audience.

4. Can too many pattern interrupts be a bad thing?

Like with anything, too much of a good thing can be detrimental. It’s important to use pattern interrupts strategically and not overload the video with them. This can create confusion and take away from the overall flow and concept of the video. It’s all about finding a balance and using them in a way that enhances the viewing experience.

Corporate Video Production and Video Pattern Interrupts

In the corporate world, videos are frequently used for presentations, training, interviews, and more. Pattern interrupts can be used in these types of videos. However, it’s important to consider the specific goals and target audience before implementing pattern interrupts. For example, a training video for a new software may benefit from pattern interrupts to show glimpses of the use cases or the hands on experience of people using the software in different scenarios but a serious interview with a CEO may only use B-rolls shots of the CEO interacting with some senior executives or aspirational angle which depicts the leadership style but not some random footage of a day in the CEO’s life.  

eCommerce Product Videos and Video Pattern Interrupts

In the world of eCommerce, videos are frequently used for product demonstrations and promotions. Since most of these videos are viewed on social media channels, where users have this generally behaviour pattern of swiping away at their feed at incredible pace, incorporating pattern interrupts in these types of videos is very crucial. For example, a pattern interrupt could be adding a scene with customer testimonials or incorporating humor into a demonstration. However, it’s important to consider the specific product and target audience before implementing pattern interrupts. For example, a serious, high-end product may not benefit from adding humor, but a more light-hearted product could potentially utilize it effectively. 

At Dreamfoot Video Production, we understand that using elements like a good thumbnail and a strong & engaging opening are crucial to the success of video on the Internet. So, is using pattern interrupts in video post-production. We can help you create videos that are engaging and keep your audience engaged from start to finish.  

Our team of experts take care of spicing up your videos with pattern interrupts at the post-production stage based on specific goals and target audience of the video. We can help you add variety and surprise moments that will keep your viewers hooked until the end. Contact us today to learn more about our services and how we can help you create a video that stands out from the competition.

Location, Location, Location as the saying goes. Picking the right location for your video production is essential to creating a successful video. This blog post will outline some tips on how to pick the perfect location for your video project.

Do your research

The first step in choosing the perfect location for your video production is to do your research. You should have a good understanding of the type of video you want to produce and the audience you want to reach. Once you know what you want, you can start looking for locations that would be a good fit.

Consider the budget

Another important factor to consider when choosing a location is the budget. You should have a clear idea of how much money you have to spend on the production before you start looking for locations. This will help you narrow down your options and find a location that is within your budget.

Look for a versatile location

When you are looking for a location for your video production, it is important to find a place that is versatile. The location should be able to accommodate different types of shoots and give you the ability to change things up if needed. A versatile location will make your life easier and help you save money in the long run.

Make sure the location is available

Once you have found a few potential locations for your video production, you need to make sure that they are actually available when you need them. You should contact the owners or managers of the locations and inquire about availability. It is also a good idea to visit the locations in person to make sure that they are what you are looking for.

Consider the logistics

When you are choosing a location for your video production, it is important to consider the logistics of the shoot. You need to make sure that there is enough space for all of your equipment and that there are no restrictions on filming in the area. Additionally, you should consider whether or not there is easy access to power and water.

Consider the accessibility

When choosing a location for your video production, you’ll also need to consider its accessibility. Is the space easy to get to? Are there any stairs or elevators that will need to be used? Will crew and equipment be able to fit through doorways?

Consider the amenities

Another factor to consider when choosing a location for your video production is the amenities that are available. Does the space have restrooms? Are there any break rooms or kitchens where the crew can take breaks? Is there any on-site parking available? Is there a green room facility for the actors or talent to get ready?

Think about the lighting

Another important factor to consider when choosing a location for your video production is the lighting. The lighting in a particular location can make or break a shoot, so it is important to find a place that has good natural light or access to artificial lighting if needed.

Consider the acoustics

Acoustics are another important factor to consider when choosing a location for your video production. You’ll need to make sure that the space has good acoustics so that your audio will be clear and free from echo or reverb.

Consider the background

When you are choosing a location for your video production, it is important to think about the background noise levels in the area. If you are shooting indoors, you will want to find a place that is relatively quiet so that your audio quality is not affected. However, if you are shooting outdoors, background noise can actually be beneficial as it can add ambiance to your video.

Get permission if needed

Depending on where you choose to shoot your video, you may need to get permission from the owner or manager of the property before proceeding with production. If you are shooting on public property, such as a park or beach, you may need to obtain a permit from the local government before filming begins

Get Input From Others

When selecting a location for your video production, it is also important to get input from others who will be involved in the shoot. This includes people such as the director, producer, cinematographer, and cast members. Their input can be invaluable in helping you choose a location that will best suit the needs of your production.

So, what have we learned? First and foremost, the best location for your video production will be based on your specific needs. Whether you’re looking for an urban backdrop or a more pastoral setting, our team can help you find the perfect spot. And don’t forget – as important as the location is, it’s only one piece of the puzzle. The crew you work with and the story you tell are equally critical in creating a video that resonates with viewers. Are you ready to start planning your next project? If so, give us a call – we would love to help!

If you’re looking to produce a video for your business, it’s important to ask the right questions before hiring a video production company. Not all companies are created equal, and you want to make sure that you’re working with someone who understands your vision and can help you bring it to life.

There are three major factors that make up a successful video production company. These include technical expertise, creativity, and business acumen. In this blog post, we will discuss questions that you should ask before hiring a video production company. Let’s get started!

TECHNICAL EXPERTISE

Technical Expertise is critical when working with a video production company. You want to make sure that they have the ability to produce high-quality videos that meet your specific needs. Asking questions about their process, equipment, and software will give you a better idea of their technical abilities.

Some questions you may want to ask in regards to technical expertise include:

• What type of equipment do you use?
• Do you have experience producing videos for my industry?
• What software do you use for editing?
• How will you deliver the final video?
• How much experience do you have in video production?
• Do you have any examples of your work that I can see?

CREATIVITY

Creativity is what sets a video production company apart from the rest. It’s important to ask them how they approach projects, what inspires them, and how they create unique videos that tell a story. You should also ask to see examples of their work to get a better idea of their style and capabilities.

Some questions you may want to ask in regards to creativity include:

• What are some video ideas that you have for my business?
• How do you approach a new project?
• What inspires you when creating videos?
• How do you ensure that each video is unique and tells a story?

BUSINESS ACUMEN

A video production company is a business, and you want to make sure that they understand your goals and objectives. Asking questions about their pricing, invoicing, timelines, and deliverables will help you gauge their business acumen.

Some questions you may want to ask in regards to business acumen include:

• What is your process for producing a video?
• How do you determine the cost of a video?
• What are your payment terms?

While technical expertise, creativity, and business acumen are three important factors to consider when hiring a video production company, there are other questions that you may want to ask as well. If you have any specific concerns or needs, be sure to bring them up in the initial meeting. By asking the right questions, you can ensure that you find a video production company that is a good fit for your business.

Take the time to interview multiple companies before making your final decision. And, don’t be afraid to negotiate pricing or terms – remember, you’re the one

At Dreamfoot, we pride ourselves on being a top video production company. We have the technical expertise, creativity, and business acumen to produce high-quality videos that meet your specific needs. Contact us today to discuss your next video project!

Good lighting is key in any video production. Whether you are shooting a commercial, a corporate video, or just a simple webcam interview, proper lighting will make your footage look more professional and polished. In this blog post, we will give you 10 tips for better lighting in video production!

Why is Lighting Important in Video Production?

Lighting is important in video production for a number of reasons. First, it can help set the mood and tone of your video. Proper lighting can make your footage look more dramatic, or it can make it look more natural. Secondly, good lighting will help your subjects look their best on camera. Poor lighting can make people look washed out, or it can create unsightly shadows on their faces. Finally, good lighting will help your video look more professional overall.

Now that we’ve talked about why lighting is important, let’s get into our tips!

1. Use a three-point lighting setup

One of the most basic and essential lighting setups in video production is the three-point lighting setup. This type of lighting setup uses three lights to illuminate your subject. The key light is placed in front of your subject and is usually the brightest light. The fill light is placed to the side of your subject and is used to fill in any shadows that the key light may create. The backlight is placed behind your subject and is used to separate them from the background.

2. Use a Soft Box for Better Lighting

If you want to shoot a video with a softer, more natural look, then you should use a softbox. A softbox is a type of lighting fixture that diffuses the light, making it softer and more flattering on your subjects. Softboxes are typically used in portrait photography, but they can also be used in video production.

3. Pay Attention to the Color Temperature of Your Lights

The color temperature of your lights can have a big impact on the look of your video. If you want your footage to look warm and inviting, then you should use lights with a warmer color temperature. Conversely, if you want your footage to look more cold and clinical, then you should use lights with a cooler color temperature.

4. Use Reflectors to Bounce Light Into Darker Areas

If you are shooting in a space that has some dark areas, then you can use reflectors to bounce light into those darker areas. Reflectors are usually large, white panels that reflect light back onto your subject. This is a great way to add some extra light to a scene without making it look too artificial.

5. Experiment With Different Light Sources

One of the best ways to learn about lighting is to experiment with different light sources. You can use natural light, artificial light, or a combination of both. Natural light can be very beautiful, but it can also be unpredictable. Artificial light, on the other hand, gives you more control over the look of your video.

6. Be Careful With Harsh Shadows

Harsh shadows can sometimes be a good thing, but they can also make your subjects look harsh and uninviting. If you are using artificial light, be careful not to create too many harsh shadows. You can use diffusers and reflectors to help soften the light and reduce the number of harsh shadows in your scene.

7. Create a Sense of Depth With Lighting

If you want your video to have a sense of depth, then you should use lighting to create that sense of depth. You can do this by using a light source that is far away from your camera, or by using a light source that is closer to your camera and pointing it towards the back of the scene.

8. Use Backlighting to Create a Sense of Drama

Backlighting is a great way to add drama to your video. Backlighting is when you place a light source behind your subject so that the light shines on them from behind. This creates a very dramatic look and can be used to great effect in music videos, commercials, and corporate videos.

9. Pay Attention to Your Background Lighting

Your background lighting should be different than your foreground lighting. If you are shooting in a studio, then you will likely have different lights set up for your background and your foreground. If you are shooting on location, then you should pay attention to the lighting in the background of your scene. Make sure that the background lighting is not too bright or too dark, and that it does not create any unwanted shadows.

10. Pay Attention To Other Aspects

Lighting is an important element of video production, but it is only one part of the puzzle. In order to create a truly professional-looking video, you also need to pay attention to other aspects of your production, such as audio, editing, and color correction. By paying attention to all of these elements, you can create a video that looks amazing and sounds great.

Lighting is a critical element of video production, and getting it right can make or break your final product. In this blog post, we’ve shared 10 tips for better lighting in video production. By following these tips, you’ll be able to create videos that look great no matter what the setting. If you need help putting these tips into practice, don’t hesitate to reach out to us. Our team of experts would be happy to assist you with all your video production needs!

When producing a video, one of the most important decisions you’ll make is who provides the voice-over. There are many talented voice-over artists out there, so how do you choose the right one for your project? Here are some tips to help you choose voice over artist for video

Consider the style of your video

When choosing a voice-over artist for your video, it is important to consider the style of the video. If you are creating an animated video, you will want to choose an artist who can provide a voice that is appropriate for the characters in the video. If you are creating a corporate video, you will want to choose an artist who can provide a professional and authoritative voice.

Consider the tone of your video

In addition to considering the style of your video, you should also consider the tone of the video. The tone of the voice-over should match the tone of the visuals and the overall message of the video. For example, if your video is lighthearted and humorous, you will want to choose a voice-over artist with a similarly lighthearted and humorous tone.

Consider the length of your video

When choosing a voice-over artist, you should also consider the length of your video. You will want to choose an artist who can provide a voice that is appropriate for the length of your video. If your video is short, you will want to choose an artist who can provide a concise and clear voice. If your video is long, you may want to choose an artist who can provide a more conversational and relaxed voice.

Consider your budget

When choosing a voice-over artist, you should also consider your budget. Voice-over artists typically charge by the hour, so you will want to choose an artist whose rate is within your budget. Additionally, some artists may charge additional fees for things like travel or editing, so be sure to ask about these fees upfront.

Listen to demos

One of the best ways to choose a voice-over artist is to listen to demos from several different artists. This will allow you to hear each artist’s range and style and help you narrow down your choices. When listening to demos, pay attention to things like whether or not the artist sounds natural, whether they have a pleasant speaking voice, and whether they sound like they would be appropriate for your project.

Read reviews

Another great way to choose a voice-over artist is to read reviews from other clients who have worked with them in the past. This will give you some insight into each artist’s work ethic and professionalism. Additionally, reading reviews can help you get a sense of each artist’s range and what type of projects they are best suited for.

Ask for recommendations

If you know someone who has used a voice-over artist in the past, ask for their recommendations. This person may be able to give you some insight into each artist’s work ethic and what type of projects they are best suited for. Additionally, asking for recommendations can help you narrow down your choices and make it easier to find an artist that is a good fit for your project

Meet with potential artists

Once you have narrowed down your choices, it is important to meet with potential artists in person (or via Skype) before making your final decision. This will allow you to get a better sense of their personality and see if they would be a good fit for your project

Qualities of good voice over

The voice-over artist should be able to deliver the lines in a natural and believable way. And should be able to read the script with feeling and emotion. He/She should be able to take direction well and have a pleasant and pleasing voice. Good diction and enunciation are a must.

Hiring a voice-over artist for your videos can be the difference between an amateur and professional production. By choosing a professional voice-over artist, you are ensuring that your video sounds polished and high-quality. We have years of experience in selecting the perfect voice-over artist for our clients’ videos, and we would love to help you choose the right one for your project. Contact us today to get started!

If you’re looking to create product videos, you’ve come to the right place. In this guide, we’ll teach you everything you need to know about product video production. From planning and scripting to filming and editing, we’ll cover it all! We’ll also provide tips on how to make your professional videos stand out from the competition. So whether you’re a business owner looking to create product videos in-house or a video producer looking for more information, this guide has something for everyone!

First and foremost what are product videos

These types of videos are created to show off a product, usually in a commercial setting. They’re designed to inform the viewer about the product, its features and how it works. Product videos can take many different forms, from traditional commercials to more informative ‘how-to’ style videos.

What makes a great product Video?

A great product video should be well-planned and scripted. It should have a clear purpose and target audience. It should be well-produced, with high-quality visuals and audio. They should tell a story that captivates the viewer and makes them want to learn more about the product. Product videos should be informative. They should educate the viewer on what the product is, how it works and what benefits it can offer. Lastly, product videos should be well-produced. This means video footage should be filmed and edited professionally, with high-quality visuals, motion graphics and sound. It should be distributed to your target audience through the most effective channels.

Now that you know a little bit more about product videos, let’s move on to the benefits of product video

The Benefits of Product Videos

There are many benefits of product videos, both for businesses and consumers.

Some of the benefits of product videos for businesses include:

• They can help increase sales and conversion rates.
• It can be used to generate leads and build brand awareness.
• Promotional videos can be used to educate customers about a product or service.
• It can be used to build customer relationships.
• It can be used to increase web traffic and SEO rankings.
• It can help customers make informed purchasing decisions.
• It can provide an immersive experience that helps customers understand a product.
• It can be entertaining and engaging for potential customers.
• It can be shared with target audiences.

Now that you know a little bit more about product videos and the benefits they offer, let’s move on to the different types of product video production.

Different Type of Product Demo Videos

There are a few different types of product demo video production, each with its own unique purpose. The most common type of video production is commercial production.

Commercial Production

Commercial production is designed to sell a product by highlighting its features and benefits. Commercials are typically 30 seconds to one minute in length and can be aired on television or online.

How-To Video Production

How-to videos (training videos) are another common type of product video. These product demonstration videos are designed to show the viewer how to use a product. They’re usually shorter in length than commercials, ranging from one to five minutes. How-to videos can be helpful for viewers who want to learn more about a product before they purchase it.

Product Launch Video Production

Product launch videos are another type of product video. These videos are designed to generate excitement for a new product release. They’re typically shorter than commercials, ranging from 30 seconds to one minute in length. Product launch videos can be used on social media, websites and other online platforms.

Product Tutorial Video Production ( Educational Videos)

Product tutorial videos are designed to show the viewer how to use a product. They’re usually shorter in length than commercials, ranging from one to five minutes. Product tutorial videos can be helpful for viewers who want to learn more about a product before they purchase it.

App Showcase Video Production

App Showcase Videos are designed to show off the features and benefits of a mobile app. They’re usually shorter in length than commercials, ranging from 30 seconds to one minute. App Showcase Videos can be used on social media, websites and other online platforms.

Testimonial

Testimonial videos are a type of product video that features customers sharing their positive experiences with a product or service. Product Feedback videos can be extremely valuable for companies because they can connect with the audience. Positive Feedback in the form of testimonial videos can be used to build trust and credibility with potential customers. Testimonial videos are usually shorter in length than commercials, ranging from 30 seconds to one minute.

Animated Demo Video Production

Popular product social media videos include animated demos videos. Animated Demo Videos are product videos that use animation to show off the features and benefits of a product through explainer videos. They’re typically shorter in length than commercials, ranging from 30 seconds to one minute. Animated demos videos are popular forms of social media videos.

These are different types of video production which you can choose according to your need. You should know these types of videos so that you can create a good product video marketing strategy.

The Different Stages of Production Process

Now that you know the different types of product videos, let’s take a look at the different stages of production. The four main stages of production are pre-production, production, post-production and distribution.

Pre – Production

Creative process begins when you start planning out the content for your product video. You may need to do some research to find out which topics will best fit your business and products. Pre – production is the stage of production where the product video is planned and scripted. This is where you decide what type of product video you want to produce, who your target audience is and what message you want to communicate.

Production

Production is the stage of production where the product video is filmed. This is where you gather your cast and crew, set up your equipment and film your product video.

Post – Production

Post-production is the stage of production where the product video is edited and finalized. This is where the production video team adds music, sound effects, graphics and other elements to your product video.

Distribution

Distribution is the stage of production where the product video is distributed to your target audience. This is where you decide how you want to distribute your product video, whether it’s through social media, television or online.

Should You Hire a Professional Product Video Production Company?

Professional product video production companies have all the tools and resources needed to create high quality product videos. If you have an idea for a product video but don’t know how to make it happen, then hiring a professional video production company is highly recommended.

There are many reasons why you should hire a professional video production company for product video services.

Top 10 Reasons To Hire a Professional Video Production Company

1. Creativity

A good product video requires creativity. It needs to tell a story about your product in a unique way. A professional video production company will help you come up with creative ideas for your product video.

2. Experience

A professional video production company has years of experience creating compelling product videos. Their expertise will ensure that your product video stands out among others on YouTube.

3. Quality

Quality is key to any successful project. A professional video production company will provide only top-notch services. They will deliver a polished product video that meets your expectations.

4. Flexibility

A professional video production company offers flexibility so that you can adapt to changes as they occur during the course of your project.

5. Time Management

Time management is essential to any project. A professional video productions company will manage their time well so that they can meet deadlines.

6. Communication

Communication is very important in order to complete a project successfully. A professional video production company like ours understands this and will keep you updated throughout the entire process.

7. Customer Service

Customer service is one of the most important aspects of any business. A professional video production company will take care of customer’s concerns and questions before, during and after your project.

8. Equipment

A professional video production company has all the necessary equipment to produce high quality product videos. This includes cameras, drones, gimbals, lighting and more.

9. Editing

A professional video production company has a team of editors who are experts in their field. They will take your raw footage and turn it into a masterpiece.

10. Pricing

A professional video production company offers competitive pricing without compromising quality. This means that you will get the best value for your money.

There are many reasons to hire professional product video production companies. If you want to create a high quality product video, then hiring one is the way to go.

So there you have it – everything you need to know about product demo video production. By following these simple steps, and by working with a professional creative video production agency like ours, you can ensure that your product demo videos are high-quality, compelling videos that help sell your products or services. Ready to get started?

Contact us today to discuss your project and see how we can help bring your amazing product videos dreams to life!